When choosing and prioritizing channels
Posted: Sat Jan 04, 2025 3:39 am
you need to consider different parameters: speed, efficiency, necessary investments, your customers' preferences.
#4 Customer Relations
What dialogue do you want to develop with your customers during the different cycles of the relationship: product discovery, purchase, use/consumption? Do you want to prioritize this or that channel (web, chat, telephone, etc.)? What resources are you prepared to invest in order to bring to life the different points of contact that you want to offer your customers?
To what extent do you want to automate Customer Relations, for example by developing a chatbot or implementing Marketing Automation scenarios? Do you want to develop a forum or a community chat to involve your customers in the life of your Customer Relations? As you have understood, this step involves defining the terms of your Customer Relations throughout the customer journey. Note that the terms may be different from one customer segment to another.
Discover our Excel business plan template for web startups .
seo-agency
Discover the best rated web agencies according to their field
Showcase sites
E-commerce sites
Mobile applications
SEO
Online advertising
Social networks
I discover the best Web Agencies
#5 Income Streams
There is no need to write a paragraph on the importance of this question. As in any business, your ultimate goal is to generate revenue. The question is how you plan to achieve this. This step is essentially about el salvador whatsapp list connecting segments, value propositions and revenue streams, creating links between these three items. For example: revenue stream 1 is generated by persona 2 and involves value propositions 1 and 2, etc. Revenue streams can take different forms: acquisition price of a product or service, service usage fees, registration fees, product rental, license purchase, commissions, advertising, etc.
You will be asked to answer several questions such as: do you want to offer your product for purchase or rental? Do you want to set up a subscription system? If so, what types of packages (monthly, annual, etc.)? Are your prices fixed or negotiable? Do you want to vary prices according to your segments? Do you want to offer discounts based on volume? Etc.
business plan canvas revenue stream
At the end, you will have a list of revenue streams, linked to personas (or segments) and value propositions. Once you have achieved this, congratulations, you have done half the work! At this point, we recommend that you pause and recap everything you have done to ensure that what you have defined is consistent with your offer and your customers.
#4 Customer Relations
What dialogue do you want to develop with your customers during the different cycles of the relationship: product discovery, purchase, use/consumption? Do you want to prioritize this or that channel (web, chat, telephone, etc.)? What resources are you prepared to invest in order to bring to life the different points of contact that you want to offer your customers?
To what extent do you want to automate Customer Relations, for example by developing a chatbot or implementing Marketing Automation scenarios? Do you want to develop a forum or a community chat to involve your customers in the life of your Customer Relations? As you have understood, this step involves defining the terms of your Customer Relations throughout the customer journey. Note that the terms may be different from one customer segment to another.
Discover our Excel business plan template for web startups .
seo-agency
Discover the best rated web agencies according to their field
Showcase sites
E-commerce sites
Mobile applications
SEO
Online advertising
Social networks
I discover the best Web Agencies
#5 Income Streams
There is no need to write a paragraph on the importance of this question. As in any business, your ultimate goal is to generate revenue. The question is how you plan to achieve this. This step is essentially about el salvador whatsapp list connecting segments, value propositions and revenue streams, creating links between these three items. For example: revenue stream 1 is generated by persona 2 and involves value propositions 1 and 2, etc. Revenue streams can take different forms: acquisition price of a product or service, service usage fees, registration fees, product rental, license purchase, commissions, advertising, etc.
You will be asked to answer several questions such as: do you want to offer your product for purchase or rental? Do you want to set up a subscription system? If so, what types of packages (monthly, annual, etc.)? Are your prices fixed or negotiable? Do you want to vary prices according to your segments? Do you want to offer discounts based on volume? Etc.
business plan canvas revenue stream
At the end, you will have a list of revenue streams, linked to personas (or segments) and value propositions. Once you have achieved this, congratulations, you have done half the work! At this point, we recommend that you pause and recap everything you have done to ensure that what you have defined is consistent with your offer and your customers.