These guys know how to connect with their audience through storytelling. Although they have slipped this past year from 2 to 6 on the loyalty ladder, they continue to reiterate that their service is an essential part of life. Amazon Amazon: The Show Must Go On This campaign is a masterpiece and I challenge you not to tear up while watching it.
It links into so many social issues while connecting with us all in the pandemic situation. It screams security and commodity brokers email list ‘we are all in this together,’ and Amazon is here to help you. More Work to Build Brands It may seem like it takes more work today to build a brand and grow trust from customers. It is true that there are more ways to build that trust and that customers expect more of today’s brands.
However, the internet, and social media, in particular, have made it possible for tiny brands to grow into giant ones thanks to the exposure they get. The power of reviews can be harnessed to prove to customers what they can expect from you and why they should buy. The link between trust and purchasing is a strong one, so that trust-building needs to be a part of your brand’s plan from day one.