Do your research
Posted: Thu Jan 02, 2025 9:21 am
It helps to be as prepared as possible before you start your cold calling crusade. First, gather or purchase a list of leads that live in your dedicated territory. You’ll want to know the names, numbers, and addresses of your prospects at the bare minimum.
It helps to also have some knowledge of the areas your prospect lives in, such as landmarks, local haunts, and common issues people may have in that area.
Set goals
There are two types of goals to set as a cold caller: lag goals and the advantage of afghanistan phone numbers in business lead goals. Lag goals are focused on results. For example, your lag goal might be to get 10 prospects to schedule a face-to-face meeting with you in the week.
While these are great at helping you to work towards a favorable outcome, it’s only the half of it. Next, you want to set lead goals. Lead goals are the measurable actions that you have complete control over. Getting leads to agree to a meeting is not completely in your control, but asking for a meeting is.
An example of lead goals for real estate cold calling could be “Ask 50 sellers to meet for a property appraisal,” “Make 100 cold calls this week” or “Use a new script on 50% of my calls today.”
You can accomplish lead goals without relying on an outside force (namely your prospect), so they’re great for keeping motivated as you pursue your lag goals.
Use empathy and active listening
Effective cold calls often begin as a friendly conversation. While it’s important to ensure your prospect knows why you’re calling and how you’ll help solve their property problems, you also want to go with the flow of the conversation.
It helps to also have some knowledge of the areas your prospect lives in, such as landmarks, local haunts, and common issues people may have in that area.
Set goals
There are two types of goals to set as a cold caller: lag goals and the advantage of afghanistan phone numbers in business lead goals. Lag goals are focused on results. For example, your lag goal might be to get 10 prospects to schedule a face-to-face meeting with you in the week.
While these are great at helping you to work towards a favorable outcome, it’s only the half of it. Next, you want to set lead goals. Lead goals are the measurable actions that you have complete control over. Getting leads to agree to a meeting is not completely in your control, but asking for a meeting is.
An example of lead goals for real estate cold calling could be “Ask 50 sellers to meet for a property appraisal,” “Make 100 cold calls this week” or “Use a new script on 50% of my calls today.”
You can accomplish lead goals without relying on an outside force (namely your prospect), so they’re great for keeping motivated as you pursue your lag goals.
Use empathy and active listening
Effective cold calls often begin as a friendly conversation. While it’s important to ensure your prospect knows why you’re calling and how you’ll help solve their property problems, you also want to go with the flow of the conversation.