3. Use innovative outreach to break your lead’s “guessing machine” generate b2b sales leads innovation A B2B rap video? Seriously? I think it’s pretty gutsy if you ask me. But, despite your opinion on how cool a “B2B rap video” is, a sales development rep Jeremy Leveille, used one to reach important accounts he was targeting in Atlanta. Lip syncing the song, “Welcome to Atlanta” while donning an Atlanta Hawks throwback jersey, Jeremy “wraps-up” with a quick value prop and a shout out to existing customers in Atlanta that the prospect would know.
It worked, he also secured meetings with them: generate b2b sales leads innovation lead Jeremy’s rap reflects an important lesson for B2B lead generation: We all are constantly guessing what information we’ll egypt consumer email address next receive. When we guess right, we zone out. This is known as the “Curse of Knowledge”. And, the effect is multiplied when receiving information that you’re already familiar with—like a boring sales message.
That's why spicing up vanilla outreach with an unconventional approach—like a rap video in a B2B cold email— works. It interrupts the guessing protocol wired into the brain, and forces leads to pay attention. The only limit to how you “surprise” leads into paying attention is your imagination. Ash Amibirge, a copywriter at The Middle Finger Project, targeted a list of new home builders in a creative way that distinguished her from competitors.