Similarly, leads-to-customers tells you how many of your original leads go on to become converted customers. This is really the ultimate measure of lead quality. Time to conversion can also help you judge how qualified your original leads were. While many factors can affect how long it takes a lead to convert, generally speaking, high quality leads are educated and ready to buy — so they close faster.
For example, if leads from content close, on average, a month sooner than leads from PPC, you can see that those content leads are likely more qualified and ready to buy. Lead Conversion Rate Whether you’re looking estonia consumer email address at a lead magnet, a blog post, a landing page, or something else entirely, conversion rate can help you better understand the lead generation potential of that asset or campaign (plus how much of that potential you’re currently reaching).
. For example, let’s say a particular blog post is generating an average of 20 leads per month. Regardless of what 20 leads generated means to your business, you, as the marketer, need to understand that number in the context of how many people actually landed on that blog post. If 4,000 people saw the blog post and only 20 converted (a conversion rate of 0.