Despite the challenges, more and more companies are recognizing the strategic importance of adopting ethical marketing practices. Building strong and lasting relationships with customers is considered critical to long-term success, as consumer trust becomes a valuable asset that drives business growth and sustainability. In this context, corporate social responsibility and ethics in marketing emerge as fundamental pillars in modern business management.
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The use of psychology in strategic marketing and advertising processes can be a sensitive and controversial topic, as it raises questions directly related to the ethics and morality of influencing consumer behavior. While it is true that some marketing practices may draw on psychological principles to better understand consumer needs, desires, and behaviors, the line between legitimate use of this knowledge and manipulation is not always clear.
Psychology in marketing is used to understand how people perceive, process, and respond to marketing stimuli such as advertisements, brand messages, or shopping experiences. This may involve using techniques dominican republic telegram phone numbers as market segmentation, designing persuasive messages, or optimizing the user experience on a website. However, the key lies in how this psychological knowledge is applied. For example, using psychology to improve the communication of a product and highlight its legitimate benefits may be considered an ethical practice. But when psychological techniques are used to manipulate emotions or create an artificial sense of urgency in order to drive sales, it crosses the line into manipulation.
The thin line that separates emotional manipulation and ethical marketing is a constant debate in contemporary marketing.
At their core, both manipulation and ethical marketing involve understanding and using human emotions to influence consumer behavior, but they differ in their approaches and consequences.
Emotion manipulation in marketing involves the deliberate use of tactics intended to exploit consumers' emotions in order to induce specific responses, such as impulse buying or brand loyalty. This may include the use of images, narratives, or music designed to evoke intense emotions, without necessarily being related to the advertised product or service. In this sense, the primary goal is to persuade the consumer to take a specific action, often without regard to whether that action is truly beneficial to the consumer.