If finding posts like these mentioning your competitors is something you’re interested in, here’s how to do it. Firstly, you’ll need a social listening tool with the sentiment analysis feature. Secondly, you’ll need to set up the tool to monitor your main competitors’ brand names. Thirdly, when some time has passed, you’ll need to filter the results by negative sentiment to only see the complaints people have about your competitor.
Note: No sentiment analysis is perfect, so you won’t get the results that are 100% relevant. However, you’ll definitely get enough to work with. competitors’ customers expressing their dissatisfaction, you can once costa rica business email database again choose how to approach those. Again, you can either act as a company representative explaining how your product doesn’t have the faults of your competitor’s, or as an experienced user who shares their wisdom with anyone who asks.
What’s so special about this method? It’s brave, bold, and rare. More importantly, you don’t have to convince the customer she should be interested in your product niche, and she’s already tried your competitor and was left unhappy, obviously looking for an alternative. The hottest lead! 3. Find industry micro-influencers To use social media for lead generation you often have to earn a reputation. In the eyes of social media, you have to be an expert in your field like Rand Fishkin, a founder of Moz, is the obvious SEO expert and Neil Patel, a founder of different digital marketing tools, is the go-to expert for digital marketing.