Featuring your brand on other podcasts—through sponsorships or interviews—is just as effective. This is because: 1. Podcasts are rising in popularity. From 2013-2019, the percentage of the population listening to podcasts has seen YOY growth. b2b inbound leads us pop listening 2. Podcasts introduce you to a wide audience. From the rich history of gnomes to true crime case reports, there’s a podcast for every niche imaginable.
This means you have access to an array of buyers in multiple niches. 3. Podcast listeners are high-quality leads. 80% of listeners listen to all or most of each podcast episode. In other words, buyers are serious cyprus business email database about their subject matter and have a high purchase intent. 2. Expand your inbound reach with Youtube YouTube is the second-largest search engine in the world and a valuable platform for building inbound leads.
Keyword research tool Ahrefs, for instance, successfully ranks for extremely competitive search terms like “SEO tips” and “Local SEO” on YouTube. b2b inbound leads ahrefs local seo , content is king, however, Hollywood-level production how-tos aren’t necessary for each and every video. Aside from instructional videos, you can also publish Interviews with experts in your industry Group panel discussions Customer case studies Light explainer videos Product demos and reviews The great thing is, with a little bit of YouTube SEO you can repurpose existing blog posts, checklists, and Q&As into magnetic content that attracts inbound leads.