Tailor your data strategy for each sale event

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Frenzy draws in shoppers looking for everything from tech deals to travel discounts. Retailers can use data insights from past events to decide which products to promote and how to personalise customer interactions.

Strategies:

Audience segmentation: Categorise customers based on previous purchases and browsing history. This ensures that campaigns are relevant and reach the right people.
Personalised messaging: Send targeted emails and on-site messages that appeal to individual preferences, increasing the likelihood of engagement.
Black Friday (29 November)
One of the biggest retail days worldwide, Black Friday offers Australian brands a chance to attract shoppers and boost sales by analysing data from previous years.

Predictive analysis: Analyse sales data to forecast demand for list of costa-rica cell phone numbers certain products, ensuring stock and promotional efforts are aligned with customer interest.
Early teasers: Build anticipation with teaser campaigns and early access offers. These can be sent through email, SMS, and social channels to engage customers before the sales day.
Cyber Monday (2 December)
Cyber Monday appeals to online shoppers who may have skipped Black Friday crowds. It’s a prime day for retailers to retarget customers and make additional sales.

Retargeting campaigns: Reach out to customers who abandoned their carts or browsed on Black Friday, offering them exclusive deals or incentives to complete their purchases.
Exclusive online deals: Online-only offers capture the interest of customers who may not have shopped in-store, allowing retailers to extend the sales momentum.