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Balancing both strategies is essential, but starting with demand generation ensures that your lead generation efforts are more effective and targeted. Assess your audience's awareness level To decide whether to prioritize lead generation or demand generation, it’s essential to evaluate where your audience stands on the awareness spectrum. You can achieve this by bc data india asking key questions, such as: Are your target buyers aware of a potential business problem? Do they recognize possible solutions to that problem? Are they informed about how your product specifically addresses these issues? If your audience is unaware of the problem you are solving or is only beginning to understand the situation and available solutions, you should focus on demand-generation tactics to spark their interest.


Conversely, and potential solutions but lacks understanding of how your product uniquely resolves these issues, it’s an ideal moment to shift your focus to lead generation efforts. Demand vs. lead generation: comparative analysis Here’s a comparative analysis table outlining the key differences between lead generation and demand generation: Aspect Lead generation Demand generation Definition The process of converting interest into qualified leads.