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But are you getting it wrong? Here's what you should be doing instead. Gated content Gated content, such as ebooks, white papers, or reports can be an effective way to generate leads. We use this strategy ourselves at Leadfeeder with our guides for sales and marketing teams: Leadfeeder's guide to website visitor identificaiton It's been quite effective at helping drive more qualified leads. After all, if site visitors are interested in your content, there's a good chance they are a good fit for your company.


Right? Not always.doesn't always work out. Sometimes the content we create isn't valuable enough to catch the best leads. Other times, the best leads don't fill out your form. So what can you do to make the costa rica email list most out of gated content? First, make sure the content you gate is valuable to your users. It should address a very specific problem and provide a viable solution.


You can't throw a random blog post behind a gate and expect to get high-quality leads. Second, make sure leads are well qualified before you offer them gated content. At Leadfeeder, we don't put our gated content on our front page. Why? Because not everyone who hits our home page is ready to enter our sales funnel. By placing our gated content a few clicks away, users have time to read some of our free content and find out more about what we do.


The final challenge with gated cont