e., product review platforms) or search engines (i.e., Google or Bing). Use this data to better understand the buyer’s journey. Filter 13: Medium medium custom filter Source refers to the origin of the traffic, medium refers to a specific type of source category. For example, the medium could be organic traffic, paid traffic, or from an email. Actionable Next Step: B2B marketers can filter by organic web traffic to monitor and refine search engine optimization (SEO) strategies.
Filter 14: Source /with the source/medium filter to create custom feeds based on the source and the medium through which prospects found your business. For example, if you wanted to view leads from Google’s o el salvador email list rganic web traffic, you would set the source/medium to: Google/organic. Actionable Next Step: Like filtering by medium, B2B marketers can use the source/medium segment to analyze lead quality and inform content marketing strategies.
Filter 15: Referring URL referring url filter The referring URL applies to leads coming in from a referred source. Referral links typically contain an Urchin tracking module (UTM) code at the end of a URL that sends data to your Google Analytics — allowing you to track where the traffic is coming from. Actionable Next Step: B2B marketers can create a custom feed based on a referring URL to track leads coming in from a specific brand partnership or influencer collaboration.