This in-depth content showcases our expertise and how our tool improves those strategies. In the identifying intent stage, we create content like our profit calculator or other high-intent content like our webinars. When users hit these pages, we know they're close. This is when we move into capturing that demand with free trials and demos. Your demand generation funnel won't look exactly like ours but feel free to steal a few of our ideas.
As you design your funnel, . They sound similar, but they're different. Demand creation is the act of generating a need. It's about creating demand for your offering by making people want to purchase what you offer. georgia business email database Demand capture is the step in the sales funnel where you capture the contact information of those users who now want your offering.
Essentially, you're capitalizing on the demand you created and working to turn those users into customers. So, how do you do it? Before demand generation campaigns: Understand your ICP, buyers, and their pain points The tactics I'll share only work if you really know who your buyers are and what they want. What problems hold them back? What challenges do they wake up in the morning worrying about? Before diving into the strategies below, make sure you know who your ICP is and have a deep understanding of their pain points.