While the company has since grown, in the early days, a large part of deciding where to focus his time was driven by revenue. Relatively early on, Ravel was amazed to see large corporate customers sign up and use the tool to merge and batch their excel sheets. “I started seeing email addresses from large enterprises sign up and use Gridoc - combining excel sheets with 1000’s of rows of data from different sources as part of a CRM migration effort.
Often this would require CSV extracts from different systems to be combined and migrated into a new CRM. Gridoc became the trusted partner.” Ravel Lindeman + Leadfeeder Ravel installed Leadfeeder to help him identify companies that visit their website, like other corporate companies, that were not converting so he could follow up directly. Note: Try Leadfeeder free for 14-days. malta consumer email address This was a bit of a light bulb moment for Ravel: “I realized there was a real need and opportunity from larger enterprise customers and was able to see which companies were visiting my website, what pages they were on, and clear buyer intent when they went on to the pricing page!” This was confirmed by Leadfeeder which regularly showed him over 1000 companies visiting his site and allowed him to segment based on the largest companies such as Oracle.
com, amongst others. Leadfeeder all leads view At this stage, Ravel found himself in a challenging position. He needed to build enterprise features with the difficulty of then finding the time to accurately prospect and manage sales. What a double-edged sword, right? Even with additional sales resources, Ravel and his 2 person sales team were spending (on average) 6-10 hours each just on prospecting to website visitors; meaning manually identifying the ideal buyers at a company (based on their job title), then messaging them on Linkedin or email.