The choice of a loyalty program depends on the specifics of your establishment and the goals you want to achieve. A couple of tips to help you choose the most effective loyalty program.
Decide how your loyalty program will work
You need to start with the most important choice: decide netherlands mobile phone number list what exactly you want your loyalty program to do. Do you want to increase the number of visitors or increase the average check? Once you decide what is more important to you, you can design your program so that it is most effective in achieving this goal.
Below you can see the most common types of coffee shop loyalty programs.
Types of loyalty programs:
Bonus loyalty program
Within the framework of such a program, guests receive a certain number of bonuses from the amount of their purchase (cashback), or a fixed number of bonuses for each purchase.
The number of points and the cashback amount are displayed in Passteam electronic cards. The cashback amount changes automatically: when accrual or write-off occurs. The client receives an automated push notification about all transactions.
Electronic loyalty card in Apple Wallet
Discount loyalty program
With this mechanism, coffee shop guests receive a fixed or cumulative discount, depending on the amount of their current order or the total amount of purchases.
For example, with a one-time purchase of 1000₽ (large drink + dessert + pack of coffee, this check, although high for a coffee shop, is quite realistic), the guest receives a card with a 5% discount, and when the amount of his purchases reaches, for example, 15,000₽, the discount increases to 7%.
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