Your CTR is how often subscribers click on links in your email from among subscribers who opened your email. A high CTR suggests there is a lot of interest in your product or service, and repeated clicks from a single person suggest that this is a well-qualified lead.
There are a number of variables that can affect your success in this area.
Do your potential customers click and buy more often when you feature a single product or several related products? Does it help if your emails are mobile-friendly? Do you do better when you include a price in the email itself or when it is displayed once they have clicked through to the page?
Testing these variables to see which one gives you the best results can increase your success in this area. Track your results to find out what your potential customers respond to. Test one variable at a time with similar lists to find out what works.
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3. Objective: Create a list of high-quality email subscribers
Metric: Unsubscribe Rate
People unsubscribe from your emails for all kinds of reasons. However, if you see a azerbaijan telegram lead of unsubscribing, it's a sign that you need to take a look at your emails and try to figure out what might be driving people away.
Metic: Bounce Rate
When an email bounces, it means it never reached its recipient. And when a lot of emails bounce, it means you may have temporary or long-term issues with your deliverability rate .…
Metric: Deliverability Rate
When it comes to deliverability, it refers to your overall success in reaching your subscribers, i.e. the emails that end up in their inboxes and not bounced or in the spam folder .
Metric: Spam Complaints
Too many spam complaints can seriously impact long-term deliverability. It can even cause email service providers to block your address by placing you on an email blacklist . Make sure your emails aren't regularly being flagged as spam, and if they are, take steps to determine what's going on.
Metric: List Growth Rate
The goal should always be to continually grow your list. Look at how many new subscribers you get over time, and just as importantly, compare that number to the number of people who are unsubscribing.
While size isn't everything, the number of high-quality, engaged leads you reach is important.
Find out if your emails are turning potential customers away by looking at your unsubscribe rate, bounce rate, and deliverability rate. People unsubscribing from your list is a normal part of marketing, however, if you find that too many people are unsubscribing, your bounce rate is high, or your emails aren't being delivered, there could be something wrong with your approach, as well as the quality of the addresses you're reaching out to. Make sure you're practicing opt-in email marketing and that you're focusing on building your list rather than buying it.