Why? Because if you cook it right, it works. To make cold pitching less of a torture for everyone involved and increase your chances of closing a deal, do the following: Validate leads before you call them Nurture leads via email or LinkedIn before the call Be sharp and quick in your speech Analyze your results and make improvements Don’t forget about referral marketing Just think about it: how many products or services did you or someone you know buy because a friend, colleague, or influencer recommended them? Exactly.
In B2B, buying largely happens through word of mouth and peer recommendations. Referrals work like a charm — 84 percent of B2B decision-makers start the buying process with a referral. However, referrals united states of america business email database are hard to track if you don’t have a partner program with a traceable code or link. So consider making referral marketing a part of your strategy, as it’s an effective and largely untapped lead-generation opportunity.
Produce lead magnets Lead magnets like gated content and pop-ups on your blog and website are great ways to use your content to collect leads. Here are the types of gated content you can offer in exchange for personal information: Webinars Whitepapers E-books Interactive tools Templates, and more These are usually middle-of-the-funnel (MOFU) leads. Instead of pitching your product, you may need to first nurture them with more content.