What do you want people to do? CTAs should use strong language and tell users exactly what will happen
Posted: Thu Dec 26, 2024 7:33 am
Best practices for landing page designs to drive leads The best landing pages for lead generation combine landing page best practices with lead generation best practices to ensure traffic turns into leads. Here's how to create an optimized landing page for leads: Use a short headline that focuses on benefits: While landing pages aren't as short as ads, you still only have a few seconds to grab users' attention.
Use a short headline that tells them exactly what they'll get and why they should care. Add an action-focused subheading: The subheading gives you a bit more space to convince the user to convert. Here, focus on action venezuela business email database what should they do or what will be the result of converting? Include an engaging image: Visual images break up text, but they can also tell a story. Use images to engage users, keep them on-page, and help direct their attention to important content.
Add multiple CTAs: What do you want people to do? CTAs should use strong language and tell users exactly what will happen. For example: "Download the guide," "Get a free trial." Avoid vague language like "Click to learn more." Include at least 2-3 CTAs throughout the page so users can convert when they are ready. Minimize form fields: Asking too many questions reduces conversions, but can make it easier to qualify leads.
Use a short headline that tells them exactly what they'll get and why they should care. Add an action-focused subheading: The subheading gives you a bit more space to convince the user to convert. Here, focus on action venezuela business email database what should they do or what will be the result of converting? Include an engaging image: Visual images break up text, but they can also tell a story. Use images to engage users, keep them on-page, and help direct their attention to important content.
Add multiple CTAs: What do you want people to do? CTAs should use strong language and tell users exactly what will happen. For example: "Download the guide," "Get a free trial." Avoid vague language like "Click to learn more." Include at least 2-3 CTAs throughout the page so users can convert when they are ready. Minimize form fields: Asking too many questions reduces conversions, but can make it easier to qualify leads.