In fact, many experts say gating content is going out of style. Leadfeeder uses IP tracking and IP enrichment to turn site visitors into leads—even if they don't fill out a form. Google Ads for generating leads Google Ads is the OG in the world of lead generation. For years, the platform was one of the most effective ways to deliver ads on the most popular sites on the internet.
Today, the platforms offer detailed targeting options, dynamic ads, ad personalization, and even specific campaigns designed to drive more leads to your business. There's a lot more competition these days, but Google Ads is still a f uae email list antastic source of leads in B2B. Roger Huang, Head of Growth Operations at Springboard, shared their experience using Google Ads: “A lead generation campaign that has worked well for us has been our Google Ads.
We have always been a bit hesitant to invest in Ads, but after seeing the results we achieved, we realized it was a necessary part of our marketing strategy. The great thing about Ads is that it allows you to be very specific with your targeting. You can target people based on their location, what type of device they're using, and even what time of day they're searching.