Rather than tracking overall metrics
Posted: Thu Dec 26, 2024 7:01 am
Demand Generation review site responses screenshot Demand generation metrics to track your success Demand generation shifts the entire sales and marketing strategy — which means you can't keep tracking the same old metrics. To tell how effective your efforts really are, focus on sourced pipeline. For example, your overall close rate isn't going to tell you much. Hopefully, it tells you closes are going up, but you need to dig deeper to understand what, exactly, is driving that increase.
Rather than tracking overall metrics, track these five metrics for your BOFU demand capture channels: Close rate per channel: Close rate is a broader metric, but it can be more useful when tracked per channel or platform. united kingdom email list Cost per acquisition: This is one of the most important metrics for demand generation. Engagement and close rates are all fine and good, but make sure to track how much each acquisition costs on each channel as well.
Cost per lead: Track your overall spend per lead to calculate how much you'll need to invest to scale your efforts. Engagement rates: A slightly softer metric (you'll have to determine what you consider engagement). However, it's helpful to see how effective your demand-generation strategies are. Customer lifetime value: CLV tracks the average profit you earn for each customer. Aim to track this for each channel to understand better where to focus your efforts and budget.
Rather than tracking overall metrics, track these five metrics for your BOFU demand capture channels: Close rate per channel: Close rate is a broader metric, but it can be more useful when tracked per channel or platform. united kingdom email list Cost per acquisition: This is one of the most important metrics for demand generation. Engagement and close rates are all fine and good, but make sure to track how much each acquisition costs on each channel as well.
Cost per lead: Track your overall spend per lead to calculate how much you'll need to invest to scale your efforts. Engagement rates: A slightly softer metric (you'll have to determine what you consider engagement). However, it's helpful to see how effective your demand-generation strategies are. Customer lifetime value: CLV tracks the average profit you earn for each customer. Aim to track this for each channel to understand better where to focus your efforts and budget.