Our inboxes are overflowing. If we're going to hand over our email address, we want something valuable in exchange. Getting lead magnets right is crucial because they can do more than just build your email list — they can drive sales. Over the past few years, the Leadfeeder team has seen a good success rate with lead magnets. In fact, our lead magnet conversion rate on the blog is 2%, meaning 2% of all visitors presented with a lead magnet send their email in exchange for the content.
This post covers the basics of lead magnets and a few lessons our team learned while optimizing our own lead magnets. Note: Leadfeeder uncovers hidden leads on your website by identifying site visitors that don't ukraine email list fill out lead forms or download your lead magnets. Try Leadfeeder free for 14-days. What is a lead magnet? A lead magnet is an asset offered by a business in exchange for an email address or contact information.
Lead magnets can include webinars, ebooks, guides — pretty much anything your users will find valuable. The goal of a lead magnet is to gather more leads that can then be qualified and turned over to sales or nurtured through the marketing funnel. Types of lead magnets & examples A lead magnet can be anything your target audience finds useful, whether that is a downloadable template, regular news updates, or an ebook.