Sending Marketing Text Messages: A Simple Guide
Posted: Tue Jul 15, 2025 3:54 am
Have you ever gotten a text message from a store? Maybe it told you about a sale. Or maybe it gave you a special discount. Those are marketing text messages. Businesses use them to talk to their customers. It's a quick way to share news. And it can help them sell more things. This guide will show you how it all works. We'll keep it super easy to understand.
What Are Marketing Text Messages?
Marketing text messages are short messages. Businesses send them to phones. They are also called SMS marketing. SMS means Short Message Service. It's the same kind of text you send to your friends. But businesses use special tools. These tools send many texts at once. They can reach lots of people fast.
Think about your favorite pizza place. They might text you about a new pizza. Or a buy-one-get-one-free deal. That's a marketing text. It's meant to get you to buy something. Or to visit their shop. It's a direct way to talk. And most people read their texts quickly.
Businesses like marketing texts because they Find us on our main website and grab your spot on our email list for special content." work. People open nearly db to data all text messages. That's a very high number. Emails don't get opened as much. So, texts are a powerful tool. They help businesses stay in touch. They also help businesses grow.
Why Do Businesses Use Text Messages?
Businesses use texts for many reasons. First, it's very fast. A text goes out instantly. Customers get the message right away. Second, it's personal. A text feels like a direct message to you. This can make customers feel special. Third, it's effective. As mentioned, most texts get read. This means your message is seen.
Also, texts are good for urgent news. Imagine a flash sale. Or a last-minute event. A text can tell customers quickly. It gets the word out fast. It's also good for reminders. Think about appointment reminders. Or a text when your order is ready. This improves customer service.
Finally, texts can build loyalty. When you get special offers, you feel valued. This makes you want to keep buying from that business. It builds a good relationship. So, texts aren't just for selling. They also help keep customers happy.
Getting Started with Text Marketing
So, how do businesses start? First, they need a list of phone numbers. They can't just text anyone. People need to give permission. This is very important. It's called getting opt-in. Customers might text a keyword. Or they might sign up on a website. They need to agree to get texts. This keeps things fair.
Next, businesses choose a text messaging platform. This is a special software. It helps them send many texts. It also helps manage their contacts. Some platforms offer different features. They might let you send pictures. Or schedule messages for later. Choosing the right platform is key.
Then, they plan their messages. What do they want to say? What's the goal? Is it a sale? A new product? A special event? The message needs to be clear. It also needs to be short. Remember, texts have limited space. So every word counts.
What Makes a Good Marketing Text?
A good marketing text is short and sweet. It gets to the point. Here are some tips.
Be Clear: Tell people what you want them to do. Is it "Shop Now"? Or "Click Here"? Use strong, clear words. Don't make them guess.
Offer Value: Give them a reason to act. A discount is a good reason. Or early access to something. Make them feel like they're getting something good.
Include a Call to Action (CTA): This is what you want them to do next. It could be a link to a website. Or a code to use in a store. Make it easy for them to take the next step.
Keep it Short: Most texts are 160 characters. That's not much space. So use fewer words. Get rid of anything extra. Be concise.
Personalize It: If you can, use their name. "Hi John, here's a special offer!" This makes it feel more personal. It can make them pay more attention.
Legal Rules for Texting
There are rules about sending texts. You can't just text anyone. This protects people from unwanted messages. It's called TCPA compliance in the US. Other countries have similar laws.
The main rule is permission. You must have it. People need to agree to get texts from you. This is why "opt-in" is so important. If you don't have permission, you could get in trouble.
Also, you must offer a way to stop getting texts. This is usually "STOP to opt-out." Or "STOP to unsubscribe." It must be easy for people to stop. This gives them control. Always follow these rules. They are there to protect everyone.
Measuring Your Text Marketing Success
After sending texts, businesses check the results. Did people click the link? Did they use the offer? This is called measuring success.
One way is to check delivery rates. Did the texts actually get to phones? Another is open rates. Even though most texts are opened, it's good to confirm.
Then, look at the click-through rate (CTR). This means how many people clicked a link in your text. A higher CTR means your message was interesting.
Finally, track conversions. Did people buy something? Did they sign up for an event? This is the ultimate goal. Good tracking helps businesses improve their future messages. It shows what works best. It ensures their efforts are worthwhile.
What Are Marketing Text Messages?
Marketing text messages are short messages. Businesses send them to phones. They are also called SMS marketing. SMS means Short Message Service. It's the same kind of text you send to your friends. But businesses use special tools. These tools send many texts at once. They can reach lots of people fast.
Think about your favorite pizza place. They might text you about a new pizza. Or a buy-one-get-one-free deal. That's a marketing text. It's meant to get you to buy something. Or to visit their shop. It's a direct way to talk. And most people read their texts quickly.
Businesses like marketing texts because they Find us on our main website and grab your spot on our email list for special content." work. People open nearly db to data all text messages. That's a very high number. Emails don't get opened as much. So, texts are a powerful tool. They help businesses stay in touch. They also help businesses grow.
Why Do Businesses Use Text Messages?
Businesses use texts for many reasons. First, it's very fast. A text goes out instantly. Customers get the message right away. Second, it's personal. A text feels like a direct message to you. This can make customers feel special. Third, it's effective. As mentioned, most texts get read. This means your message is seen.
Also, texts are good for urgent news. Imagine a flash sale. Or a last-minute event. A text can tell customers quickly. It gets the word out fast. It's also good for reminders. Think about appointment reminders. Or a text when your order is ready. This improves customer service.
Finally, texts can build loyalty. When you get special offers, you feel valued. This makes you want to keep buying from that business. It builds a good relationship. So, texts aren't just for selling. They also help keep customers happy.
Getting Started with Text Marketing
So, how do businesses start? First, they need a list of phone numbers. They can't just text anyone. People need to give permission. This is very important. It's called getting opt-in. Customers might text a keyword. Or they might sign up on a website. They need to agree to get texts. This keeps things fair.
Next, businesses choose a text messaging platform. This is a special software. It helps them send many texts. It also helps manage their contacts. Some platforms offer different features. They might let you send pictures. Or schedule messages for later. Choosing the right platform is key.
Then, they plan their messages. What do they want to say? What's the goal? Is it a sale? A new product? A special event? The message needs to be clear. It also needs to be short. Remember, texts have limited space. So every word counts.
What Makes a Good Marketing Text?
A good marketing text is short and sweet. It gets to the point. Here are some tips.
Be Clear: Tell people what you want them to do. Is it "Shop Now"? Or "Click Here"? Use strong, clear words. Don't make them guess.
Offer Value: Give them a reason to act. A discount is a good reason. Or early access to something. Make them feel like they're getting something good.
Include a Call to Action (CTA): This is what you want them to do next. It could be a link to a website. Or a code to use in a store. Make it easy for them to take the next step.
Keep it Short: Most texts are 160 characters. That's not much space. So use fewer words. Get rid of anything extra. Be concise.
Personalize It: If you can, use their name. "Hi John, here's a special offer!" This makes it feel more personal. It can make them pay more attention.
Legal Rules for Texting
There are rules about sending texts. You can't just text anyone. This protects people from unwanted messages. It's called TCPA compliance in the US. Other countries have similar laws.
The main rule is permission. You must have it. People need to agree to get texts from you. This is why "opt-in" is so important. If you don't have permission, you could get in trouble.
Also, you must offer a way to stop getting texts. This is usually "STOP to opt-out." Or "STOP to unsubscribe." It must be easy for people to stop. This gives them control. Always follow these rules. They are there to protect everyone.
Measuring Your Text Marketing Success
After sending texts, businesses check the results. Did people click the link? Did they use the offer? This is called measuring success.
One way is to check delivery rates. Did the texts actually get to phones? Another is open rates. Even though most texts are opened, it's good to confirm.
Then, look at the click-through rate (CTR). This means how many people clicked a link in your text. A higher CTR means your message was interesting.
Finally, track conversions. Did people buy something? Did they sign up for an event? This is the ultimate goal. Good tracking helps businesses improve their future messages. It shows what works best. It ensures their efforts are worthwhile.