The construction of the project begins, creating a connection

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The planning and the points of attention and highlights raised, it's time to take action and begin building your platform, starting something authentic and with the characteristics of your brand.

At this stage, and ensuring that all the company's teams work with the same goal to generate relevance for the company.

Thus, just as in home lighting automation it is necessary to consider some points for its operation, in the construction of the platform some points must also be considered, namely:

SEO;
Performance;
User Experience;
Infrastructure;
Development;
Maintenance.
Therefore, by establishing and keeping these points in mind, you are indeed on email list the right path to establishing relevance and making the construction of your platform fully assertive.

This stage is characterized by being the beginning of the content production stage, with integration between two very important sectors of the company, the communications department and the content team.

Thus, both teams work together and in alignment to establish a routine of agendas, delivery schedules, and even organization in relation to publications.

Therefore, just as a metal roof structure project requires ideal actions for a precise design, effective content production also requires ideal and completely intelligent actions.

This way, increasingly original content is produced, with high volume and consistency, creating a unique communication attraction scenario within its platform.

Content activation, indexing and distribution
Whatever Brand Publishing project you develop, you must keep in mind that all content produced is intended to reach an audience, within a funnel logic, namely:

Top: Driven distribution to generate traffic;
Means: Data capture and traffic generation;
Background: Business generation.
So, with these steps and information at your disposal, it's time to apply them to your brand, creating a differentiator and establishing a scenario of evolution and increasing relevance through Brand Publishing.