SEO audit and content audit, what are the differences? Is such an audit important in an SEO strategy? If you run a website or own an online store - you are certainly interested in achieving high positions in search engines for individual keywords. Thanks to this, you will be able to improve the number of conversions on your website, which will translate into an additional operating budget for your company. You will achieve individual results much faster by regularly verifying the strengths and weaknesses of your website using an SEO audit and content audit. We will talk about these services in today's article. We will tell you what both of these concepts actually are and what similarities they have. Enjoy reading!
An SEO audit (Search Engine Optimization) is a comprehensive website analysis performed by specialists who verify, among others:
and other ranking factors affecting the position of a website in organic search results, i.e. SERPs (Search Engine Results Page).
As we can see, an SEO audit covers all aspects related to your website. Such solutions are treated by the industry community as SXO (Search Experience Optimization) audits, because they take into account not only SEO aspects, but also UX (User Experience), i.e. the degree of usability of the website from the point of view of users, and not just Google robots (so-called crawlers).
Content audit – what is it?
Content audit is one of the components of an SEO audit. By investing solely in content analysis, you can count on a thorough, complete and meticulous verification of the level of optimization of texts available on your website.
Remember!
A separate content audit service offered by marketing bangladesh whatsapp lead
agencies is often much more accurate than content verification in a standard SEO audit that takes into account all websites.
SEO audit and content audit similarities and differences.
SEO audit specialists focus on every aspect of your website. This means you won’t get such comprehensive guidelines for content optimization. They will be very meticulous, but you can count on greater accuracy in terms of content if you invest in a dedicated solution, i.e. a content audit.
Considering the components that comprise a content audit, you will not gain information about the performance or responsiveness of the website, but you will be partially informed about its usability in terms of content.
To better illustrate the similarities and differences between SEO and content audits, we present the elements included in each solution below.
SEO audit – what does it include?
Experts from Kordowski Digital, when analyzing websites for SEO optimization, verify over 200 elements that affect the ranking, usability and value of the service from the point of view of Google robots and Internet users. Aspects in various categories are subject to meticulous analysis, namely: