How to Build a Database for Email Newsletter
Posted: Thu Dec 26, 2024 6:38 am
Now comes the fun part: filling your email list with dedicated prospects who eagerly await your communications. There are plenty of creative ways to build an email list (and, no, buying email lists is not an option). A tactical approach to list building comes down to two key elements that work together to grow your subscriber count: lead magnets and opt-in forms.
Lead Magnets Are Your Secret Ingredient
A lead magnet is something that attracts potential Iran phone number library customers to your email list, usually in the form of a free offer. The offer can take many forms and should be valuable to your target audience. It is exchanged for an email address.
Think of a lead magnet that is relevant, useful, and makes your prospects’ lives easier. Here are some types of lead magnets you can create:
E-book;
Infographics;
A report or research on your topic;
Checklist (“How to learn English in 3 months”);
Template (For example, a template for a Service Agreement if you provide legal services);
Webinar or course.
Lead magnet example. Source: fireseo.ru
If you're short on resources, you can repurpose existing content to create lead magnets.
Create an attractive subscription form
A subscription form is a tool that you use to collect information about potential customers. To get people interested and to get their data, it is important to create an attractive subscription form. Here are some tips for creating an attractive form:
Create an attractive design and a headline that will grab attention.
Make sure the form reflects the offer and is not misleading.
Make the form as simple as possible. Don't scare users with a long and complicated form.
Ask for only the most essential information: name and email address are enough to get started.
Set up subscription confirmation. While it may seem odd to ask subscribers to confirm their subscription twice, some research shows that customers take a confirmed subscription more seriously.
Sample subscription form
Be sure to test your form to make sure it functions properly, the thank you page is active, and your lead magnet is delivered successfully.
Lead Magnets Are Your Secret Ingredient
A lead magnet is something that attracts potential Iran phone number library customers to your email list, usually in the form of a free offer. The offer can take many forms and should be valuable to your target audience. It is exchanged for an email address.
Think of a lead magnet that is relevant, useful, and makes your prospects’ lives easier. Here are some types of lead magnets you can create:
E-book;
Infographics;
A report or research on your topic;
Checklist (“How to learn English in 3 months”);
Template (For example, a template for a Service Agreement if you provide legal services);
Webinar or course.
Lead magnet example. Source: fireseo.ru
If you're short on resources, you can repurpose existing content to create lead magnets.
Create an attractive subscription form
A subscription form is a tool that you use to collect information about potential customers. To get people interested and to get their data, it is important to create an attractive subscription form. Here are some tips for creating an attractive form:
Create an attractive design and a headline that will grab attention.
Make sure the form reflects the offer and is not misleading.
Make the form as simple as possible. Don't scare users with a long and complicated form.
Ask for only the most essential information: name and email address are enough to get started.
Set up subscription confirmation. While it may seem odd to ask subscribers to confirm their subscription twice, some research shows that customers take a confirmed subscription more seriously.
Sample subscription form
Be sure to test your form to make sure it functions properly, the thank you page is active, and your lead magnet is delivered successfully.