Key steps of a CRO audit

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Optimizing these elements can have a huge impact on conversions, as a clear CTA and an easy-to-complete form are key factors in getting users to take the desired action.

An audit requires a structured and detailed approach to identify the issues affecting conversions and propose specific improvements. Now, we'll show you the key steps of a good CRO audit.

Review of web analytics
Tools like Google Analytics are essential for c level executive list gaining a clear view of your website's current performance. This analysis will help you understand how users are interacting with your site, which pages they visit, how much time they spend on them, and at what point they abandon their activity.

During this review, it is important to pay attention to key indicators such as:

Bounce Rate : A high bounce rate indicates that users are not engaging with your page content or are not finding what they are looking for.
Exit Pages : Analyzing the pages where users leave your site can point to specific issues on those pages.
Session Duration : A low session duration may indicate that users aren't finding value in your content or that the browsing experience isn't engaging.
With this information, you'll be able to identify patterns of behavior that reveal areas that require attention. A solid web analytics review is crucial to knowing where to start your CRO audit and what aspects of your site need to be optimized.