The contract phase is super important to ensure all points are aligned so that, in the long term, the sales channel fully understands its role within the chain.
Also understand that the relationship with your partner must, above all, be based on respect and, of course, with both parties satisfied with the results obtained.
Depending on the complexity of your relationship with your partner, it's worth considering customized solutions to ensure business results aren't compromised.
Of course, offering customized solutions is also a way to make the process email list more flexible, so be open to developing these practices.
Monitor
Considering that the topic is about win-win partnerships, it's inevitable that this monitoring should be done through data. In other words, knowing the customer's level of satisfaction with the installation of a fire hydrant tank , for example, isn't enough.
This monitoring must be done to ensure a focus on results, ensuring a win-win situation. Therefore, both you and your sales channel must continually measure key data for the partnership, such as:
Volume of leads generated;
Sales volume;
Conversion rate.
Commissions received;
Customer satisfaction level;
Recurring sales.
In other words, just as you should evaluate the performance of all your sales partners, with the aim of understanding the average of each metric and the ideal number of your target channels, they should be evaluated in relation to other brands.
While this may seem like a risk, it's actually a good opportunity to benchmark and improve your sales program as a whole.