The Importance of Accurate Local Business Listing Information. Do you think having your business information updated properly across the internet is important? This finding is meant to show you how powerful a local business listing can be and how much impact one piece of information used in your Google local business listing has on your business. Not to mention, the impact of just having a listing and how it can help your business land customers.
Looking for a chiropractor in the Houston Texas area? Let’s go to Google and search for a chiropractor in to live in the 77002 zip code. You type in “chiropractor 77002” and you notice that there’s an odd looking listing at the bottom of the local business listings for a power washing company.
Shows Google search for a chiropractor in Houston, TX using modifier "Chiropractor 77002."
You, the searcher are looking perplexed as the almighty search gods list to data have given you an odd result. Well…let’s dig deeper into the listing to find out why a power washing company would be listed with chiropractors in the Houston, TX area under the 77002 search modifier.
Shows company listed under Chiropractor category that clearly shouldn't be listed as such.
As you can see by clicking on the image above the Power Washing Houston listing happens to be listed in the “Chiropractor” category. We know that the Google local business listing doesn’t have Chiropractor listed as a category so in order to find out where Google gets this listing information we have to do a little digging. The image below will show you exactly how this company got listed amongst local chiropractors.
Insider Pages Chiropractors Category
Company is listed amongst other chiropractors in the Houston area.
We have a listing in Insider Pages that for some reason is listed in the category marked; Houston, TX > Doctors > Chiropractors > Power Washing Houston. Obviously this company doesn’t provide chiropractic services, nor were they ever intentionally listed or categorized as such.