he limits of HTML coding and computer power

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Created at a time when the exact relevance of websites in the spectrum of mass media promotion was still being worked out, www.spacejam.com held many of the fashionable attributes of a site in 1996: an image map that you could click on, a repeating star background, and a screen resolution that years of advancement have long left in the dust. T were pushed as far as they could go. The intended audience was a group of people primarily using dial-up modems and single-threaded browsers to connect to what was still called The Information Superhighway.

By all rights, the Space Jam site should have died back in the 1990s, lost in the shifting sands of pop culture attention and flashier sites arriving with each passing day.

But it didn’t die, go offline or get replaced with a domain hosting advertisement or a 404.

Unlike a lot of websites from the 1990s, the Space Jam movie site simply didn’t change.

It persisted.


Just as every city seems to have that one bar or restaurant that can europe cell phone number list trace itself back for over a century, this one website became known, to people who looked for it, as a strange exception – unchanging, unshifting, with someone paying for the hosting and advertising a movie that, while a lot of fun, was not necessarily an oscar-winning cinematic experience. You could go to the site and be instantly transported back to a World Wide Web that in many ways felt like ancient history, absolutely gone.

Years turned into decades.

For those in the know and who paid close attention to this odd online relic, the real mystery was that the site was not actually static – someone was making modifications to the code of the website, the settings and web hosting, to jump past several notable shifts in how websites work, to ensure that deprecated features and unaccounted browser issues were handled. That costs money; that’s the work of people. Somehow, this silly movie site represented the held-out flame that with a small bit of care and dedication, a website could live forever, like we were once promised.

It wasn’t just a clickable brochure – it became a beacon in the dark, a touchstone for some who were just children when the World Wide Web was started, and who grew up with this online world, which has shifted and consolidated and closed and tracked us.