Remarketing tactics to sell more
Posted: Thu Dec 26, 2024 5:48 am
Remarketing is an incredible tool for those who sell online. With it, you can reach out to people who were interested in your information product but, for some reason, have not yet completed the purchase. Many Kirvano users have used Meta Ads as an indispensable ally to transform these opportunities into sales, bringing back undecided visitors and winning over new satisfied customers.
In the infoproducts market, it is common for the purchasing journey to be interrupted: the customer shows interest, clicks on the ad, explores the sales page, but does not complete the purchase. This is where remarketing makes all the difference. It allows you to reconnect with these people, reinforcing the benefits of your product and overcoming possible objections that prevented them from finalizing the purchase the first time.
In Meta Ads, remarketing gains strength with features such as custom audiences, behavior-based targeting, and creative formats. With these tools, it is possible to create strategic ads that speak directly to the stage the lead is in, whether to rekindle interest, reinforce an offer, or resolve a doubt.
Kirvano users who successfully use remarketing always emphasize one essential point: the impact lies in personalization. It’s not enough to bring the customer back; you need to create communication that seems designed exclusively for them. This is the chance to show that your information product is exactly what they need, and Meta Ads is the perfect ally to make this possible.
See also: How to use paid traffic to scale sales
Explore topics
Creating targeted remarketing campaigns
Defining the remarketing audience
Segmentation strategies
Personalizing communication
Ad formats that work
Testing and optimizations
How to optimize remarketing ads in Meta Ads
Personalization is the soul of business
Add social proof
Create urgency
Test visual and textual formats
Clear and direct CTA
Targeting messages by audience
Transform your campaigns with Kirvano
Creating targeted remarketing campaigns
When it comes to remarketing on Meta Ads, the secret to success lies in targeting. The more precise the targeting, the greater the chance of recovering leads and converting initial interest into conversion. Top salespeople have adopted practical and objective strategies to create successful remarketing campaigns, and we will share some of them below.
Defining the remarketing audience
The first step is to set up custom audiences based on past interactions. Examples of audiences egypt mobile phone numbers database that work very well for information products are:
Sales Page Visitors: People who visited your sales page but didn't purchase.
Abandoned Cart: Leads who started checkout but did not complete it.
Engaged on social media: Users who interacted with ads, posts or videos related to your product.
In Meta Ads, you can create these audiences using the Conversion Pixel and monitor the actions performed on your website. We talked a lot about this in the article: what is a pixel and why is it important , it is worth delving deeper into the subject.
Segmentation strategies
Now that you know who you want to impact, it’s time to further segment your audience based on where they are in the buying journey:
Awareness phase: For those who have visited your sales page but haven’t explored it in depth, create ads that reinforce the core benefit of your product. For example, use short videos or testimonials that generate curiosity and engagement.
Consideration stage: For leads who have abandoned their cart, serve ads that highlight additional perks, such as bonuses or limited-time offers, to motivate them to complete their purchase.
Personalizing communication
A remarketing campaign that generates results needs to speak directly to the audience’s needs and objections:
Offer solutions: Use ads that answer key questions or barriers that may have prevented conversion, such as guarantees or ease of access to the product.
Reinforce the sense of urgency: Use triggers such as “last spots available”, “exclusive discount until today” or “only a few hours left to take advantage of this offer”.
Ad formats that work
The affiliates and information producers who sell the most online have obtained great results with the following formats:
Short videos: Customer testimonials, product demonstrations, or quick explanations that reinforce benefits.
Collections: To highlight complementary courses or products that may be of interest to the targeted audience.
Dynamic ads: These automatically show the previously viewed product, creating a personalized experience.
Testing and optimizations
Last but not least, remember to continually test. Test different creatives, copy, and calls to action to understand what works best for your target audience. Also, monitor metrics like cost-per-click (CPC) and conversion rate to optimize campaigns and maximize results.
In the infoproducts market, it is common for the purchasing journey to be interrupted: the customer shows interest, clicks on the ad, explores the sales page, but does not complete the purchase. This is where remarketing makes all the difference. It allows you to reconnect with these people, reinforcing the benefits of your product and overcoming possible objections that prevented them from finalizing the purchase the first time.
In Meta Ads, remarketing gains strength with features such as custom audiences, behavior-based targeting, and creative formats. With these tools, it is possible to create strategic ads that speak directly to the stage the lead is in, whether to rekindle interest, reinforce an offer, or resolve a doubt.
Kirvano users who successfully use remarketing always emphasize one essential point: the impact lies in personalization. It’s not enough to bring the customer back; you need to create communication that seems designed exclusively for them. This is the chance to show that your information product is exactly what they need, and Meta Ads is the perfect ally to make this possible.
See also: How to use paid traffic to scale sales
Explore topics
Creating targeted remarketing campaigns
Defining the remarketing audience
Segmentation strategies
Personalizing communication
Ad formats that work
Testing and optimizations
How to optimize remarketing ads in Meta Ads
Personalization is the soul of business
Add social proof
Create urgency
Test visual and textual formats
Clear and direct CTA
Targeting messages by audience
Transform your campaigns with Kirvano
Creating targeted remarketing campaigns
When it comes to remarketing on Meta Ads, the secret to success lies in targeting. The more precise the targeting, the greater the chance of recovering leads and converting initial interest into conversion. Top salespeople have adopted practical and objective strategies to create successful remarketing campaigns, and we will share some of them below.
Defining the remarketing audience
The first step is to set up custom audiences based on past interactions. Examples of audiences egypt mobile phone numbers database that work very well for information products are:
Sales Page Visitors: People who visited your sales page but didn't purchase.
Abandoned Cart: Leads who started checkout but did not complete it.
Engaged on social media: Users who interacted with ads, posts or videos related to your product.
In Meta Ads, you can create these audiences using the Conversion Pixel and monitor the actions performed on your website. We talked a lot about this in the article: what is a pixel and why is it important , it is worth delving deeper into the subject.
Segmentation strategies
Now that you know who you want to impact, it’s time to further segment your audience based on where they are in the buying journey:
Awareness phase: For those who have visited your sales page but haven’t explored it in depth, create ads that reinforce the core benefit of your product. For example, use short videos or testimonials that generate curiosity and engagement.
Consideration stage: For leads who have abandoned their cart, serve ads that highlight additional perks, such as bonuses or limited-time offers, to motivate them to complete their purchase.
Personalizing communication
A remarketing campaign that generates results needs to speak directly to the audience’s needs and objections:
Offer solutions: Use ads that answer key questions or barriers that may have prevented conversion, such as guarantees or ease of access to the product.
Reinforce the sense of urgency: Use triggers such as “last spots available”, “exclusive discount until today” or “only a few hours left to take advantage of this offer”.
Ad formats that work
The affiliates and information producers who sell the most online have obtained great results with the following formats:
Short videos: Customer testimonials, product demonstrations, or quick explanations that reinforce benefits.
Collections: To highlight complementary courses or products that may be of interest to the targeted audience.
Dynamic ads: These automatically show the previously viewed product, creating a personalized experience.
Testing and optimizations
Last but not least, remember to continually test. Test different creatives, copy, and calls to action to understand what works best for your target audience. Also, monitor metrics like cost-per-click (CPC) and conversion rate to optimize campaigns and maximize results.