Can you reveal anything about your further plans?
Posted: Sun May 25, 2025 7:23 am
“With such a new initiative, it is difficult to predict how this will be picked up. I think that now, 2 weeks after the launch, we can speak of a success. The target group for which this is interesting is relatively limited: you just have to be a fan of Eindhoven Airport on Facebook and depart from our airport that month. With around 260 registrations for May and June, I am very satisfied. The first VIP left for Rome last week and his feedback was fantastic.”
You have been very active on Facebook lately and not without success!
“That’s right. We started rolling out a new online strategy some time ago, including a revamped website , introduction of the mobile app and presence on social media. The Facebook page is part of that. The number of Facebook fans of Eindhoven Airport has grown rapidly in the past period, to more than 12,000 fans in 7 months. In addition, Eindhoven Airport regularly scores the highest engagement rate among all Dutch airports and holds sixth position in the list of locations with the most check-ins in the Netherlands. We are of course not dissatisfied with these figures.”
What kind of 'social' developments do you see in the aviation industry?
“The so-called 'connected traveler' is an increasingly important theme within the latvia phone number list aviation industry. Of course, there are a large number of airlines that have fully integrated social into their business. Airports are currently catching up. I am honestly surprised that no other airport has integrated Facebook into the customer journey in this way. There is still a lot to be gained.”
“Our social media plans are part of a bigger picture. Customer experience is a central theme in this. With our digital approach, we want to be a helping hand during the consumer journey and set up various initiatives that make the journey easier and more comfortable. Specifically for social, our priority is the highest possible engagement rate within Facebook.
We mainly use Twitter reactively to answer questions from passengers. In addition, we are currently working on introducing a LinkedIn strategy, focusing on the business traveler and the digital presence within our industry. I also definitely see opportunities for activity on Pinterest, as flying and traveling are visually rich themes.”
You have been very active on Facebook lately and not without success!
“That’s right. We started rolling out a new online strategy some time ago, including a revamped website , introduction of the mobile app and presence on social media. The Facebook page is part of that. The number of Facebook fans of Eindhoven Airport has grown rapidly in the past period, to more than 12,000 fans in 7 months. In addition, Eindhoven Airport regularly scores the highest engagement rate among all Dutch airports and holds sixth position in the list of locations with the most check-ins in the Netherlands. We are of course not dissatisfied with these figures.”
What kind of 'social' developments do you see in the aviation industry?
“The so-called 'connected traveler' is an increasingly important theme within the latvia phone number list aviation industry. Of course, there are a large number of airlines that have fully integrated social into their business. Airports are currently catching up. I am honestly surprised that no other airport has integrated Facebook into the customer journey in this way. There is still a lot to be gained.”
“Our social media plans are part of a bigger picture. Customer experience is a central theme in this. With our digital approach, we want to be a helping hand during the consumer journey and set up various initiatives that make the journey easier and more comfortable. Specifically for social, our priority is the highest possible engagement rate within Facebook.
We mainly use Twitter reactively to answer questions from passengers. In addition, we are currently working on introducing a LinkedIn strategy, focusing on the business traveler and the digital presence within our industry. I also definitely see opportunities for activity on Pinterest, as flying and traveling are visually rich themes.”