Role within the organization was unclear
Organizations often give different meanings to functions around community management. There is too little knowledge about the work and position of a community professional. “We are talking about social media”, is often thought, so this person belongs in PR & communication. Or if the community is intended to maintain customer contact, perhaps customer service is a better department? When the community has a clear place in the branding of an organization, the marketing department is often chosen.
There is still often a lack of insight into the linking function that community management actually is. The domain of a community manager is the community, but the interfaces are throughout the entire organization. A community professional is therefore at the center of the organization and must talk to both support and the management team.
This confusion about where a community professional belongs and with latvia phone number list whom coordination should take place exists because, until now, there has been a lack of a clear and concrete professional profile that is aligned with the current professional level.
“It remains difficult to explain what exactly I do: “So you spend all day on Facebook for brands?” I often say that I am the voice of brands online, but of course that is not all. A good community manager has knowledge of psychology, but also of marketing. In fact, you are the bridge between the marketing department and the consumer/community, you have to speak both languages.
You don't just talk to the community, you also listen to your (internal) client(s) to see how you can translate marketing objectives on social. You have to be constantly aware of what's going on around your brand, both internally and externally. That makes the community manager someone who always has to be connected and involved with both the organization and the community."