Professional profile developed with community managers

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Bappy10
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Joined: Sat Dec 21, 2024 5:27 am

Professional profile developed with community managers

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“Business-2-Community communication is all about mutual disclosure, transparency and authenticity. The Business side needs to be set up for this, otherwise the community will not connect and the buzz will not come. The BOCM is a great tool to provide insight into what needs to be done to achieve this interaction,” says Soo Bosman, community manager at T-Mobile.

Areas of focus, activities and work levels
The professional profile names the most important areas of attention of community management: analyzing - advising - creating - organizing - guiding - managing - communicating - moderating. General characteristic activities are named for each area of ​​attention. For example, analyses, reports & research are part of the analysis area of ​​attention.

The activities are specified according to three work and thinking levels: operational, tactical and strategic. For example, the specific analytical activities for a community professional at the tactical level are: setting up/planning research in the community – interpreting research results – evaluating the community – developing community reports.

In developing the professional profile, not only community specialists were consulted, but also the way in which latvia phone number list community projects are organised was considered. The model was presented several times to members of the Community Manager NL LinkedIn group . Speaking from hands-on experience and in lively discussion, they came up with suggestions to further sharpen the professional profile.


The professional profile in the SlideShare presentation above is the first version that we as a professional association present to the outside world. It is a starting point for further development, just as the field is constantly subject to change and innovation. It is also a framework, with which a shared perspective is offered and at the same time there is room for an own application.

In this model, the content, the activities and responsibilities have been explicitly considered. No job titles, because they are incredibly diverse: social media manager, community manager, content moderator, head of communities, etc. Although agreement on job titles is useful for communication and recruitment, consensus on the content - what does a community manager, a head of communities - do - is of much greater importance.
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