So you spend all day on Facebook?
It remains difficult to explain what exactly you do as a community manager, Marloes Grimbergen (working at Social Embassy) also finds: “'So you spend all day on Facebook for brands?', is then asked. I often say that I am the voice of brands online, but of course that is not all. A good community manager has knowledge of psychology, but also of marketing. In fact, you are the bridge between the marketing department and the consumer/community, you have to speak both languages.
You don't just talk to the community, you also listen to your (internal) client(s), to see how you can latvia phone number list translate marketing objectives on social. You have to be constantly aware of what's going on around your brand, both internally and externally. That makes the community manager someone who always has to be connected and involved with both the organization and the community."
That is why the CMNL professional association has worked hard on the Online Community Management Professional Profile. With the aim of helping organisations gain insight into the diversity and weight of the work and thus into the role and position of a community manager within an organisation.
Such a job profile is also a solution for independent community professionals. “This allows me to give clients a clear picture of the diversity of the job,” explains Marise Bout, an independent community builder in the public sector. “People often think of me as a social media expert or communications professional, while as a university-trained social scientist (Social Geographer) I am so much more broadly and analytically deployable. For this reason, assignments are more difficult than necessary. The job profile quickly provides clarity. Moreover, I also feel enormously supported by colleagues.”