The story goes like this: a tramp enters
Posted: Sun May 25, 2025 7:18 am
Communicating on social media is human work. And where people work, 'manners' creep in. Well-intentioned or not, but a number of manners are better avoided and are often much older than the online era. Four examples of how not to do it on social media.
No means no a village and asks for food. The answer is no. Then he starts cooking a soup in the middle of the village square with, strangely enough, only stones and water. The women of the village are curious and come to watch. The first gives the tramp some salt, the second pepper. Another has some onions left… In the end, the tramp ends up with a pot of soup full of vegetables and meat, while the village had initially refused to give him anything.
Cunning “marketers” are masters at this. In a Trojan horse manner, even more sophisticated, they start interaction, or ask customers to “think along”. Before you know it, you are involved as a participant in a marketing campaign that pushes towards shocking conversion. For example, because you spam your friends in their Facebook timeline with that one check mark. Under false pretenses. And there is nothing more annoying for a customer than unconsciously playing a representative. In the short term perhaps a good move, in the long term a reputation disaster waiting to happen. No means no, with soup and with social marketing .
Scream for attention
wolf-smallAnother fable . A little boy who lives on the edge of the forest has come up with a funny latvia phone number list joke. When he plays outside he screams “wolves, wolves! They want to get me!”. The first time his father rushes outside with a hunting rifle. The second time too, but after the seventh false alarm they get fed up. There are no real wolves, it’s a joke. One day the little boy is really being chased by wolves and calls out for his father. His father dives deeper into his newspaper and turns up the radio. The little boy was never heard from again.
No means no a village and asks for food. The answer is no. Then he starts cooking a soup in the middle of the village square with, strangely enough, only stones and water. The women of the village are curious and come to watch. The first gives the tramp some salt, the second pepper. Another has some onions left… In the end, the tramp ends up with a pot of soup full of vegetables and meat, while the village had initially refused to give him anything.
Cunning “marketers” are masters at this. In a Trojan horse manner, even more sophisticated, they start interaction, or ask customers to “think along”. Before you know it, you are involved as a participant in a marketing campaign that pushes towards shocking conversion. For example, because you spam your friends in their Facebook timeline with that one check mark. Under false pretenses. And there is nothing more annoying for a customer than unconsciously playing a representative. In the short term perhaps a good move, in the long term a reputation disaster waiting to happen. No means no, with soup and with social marketing .
Scream for attention
wolf-smallAnother fable . A little boy who lives on the edge of the forest has come up with a funny latvia phone number list joke. When he plays outside he screams “wolves, wolves! They want to get me!”. The first time his father rushes outside with a hunting rifle. The second time too, but after the seventh false alarm they get fed up. There are no real wolves, it’s a joke. One day the little boy is really being chased by wolves and calls out for his father. His father dives deeper into his newspaper and turns up the radio. The little boy was never heard from again.