Benefits of social CRM for B2B
Social CRM has three major advantages, which are particularly interesting for B2B companies:
Imagine integrating the social media contacts you have with customers into your CRM system. You will then have a 360 degree view of your customers.
Customer care support
Customers of B2B companies also need contact via social media and increasingly use these channels to ask questions, latvia phone number list express criticism or share experiences with a product and/or service. By means of social CRM, these messages can be signaled and forwarded to the customer care department, which will then handle the question or complaint.
Mapping your network
With a social CRM system, you can map your potential customers and relationships as a company. Social media platforms such as LinkedIn, Twitter and Facebook give a company insight into the network of existing customers and relationships. This gives you the opportunity to expand your own network.
Many B2B companies are aware that people are talking about them online, but they don't know exactly what is being said. But it is precisely these things that provide you with a wealth of interesting information. It is not just about what is being said about your company, but also questions from prospects, issues in the market and information about and from competitors can be very valuable. Social CRM gives you as a B2B organization the opportunity to take important steps in these four areas: