You can set mobile photos directly as the cover of the card
Posted: Sun May 25, 2025 7:14 am
Port of Rotterdam
The Port of Rotterdam (PoR) is the largest port in Europe, but for how long will it remain this way? Danger lurks, because what exactly makes foreign companies choose to transport their freight via the Port of Rotterdam? Every port has a certain character. For example, competitor Antwerp is described as friendly and collaborative and Hamburg as safe and reliable. Rotterdam, on the other hand, lacks character: “ The PoR has traditionally been a symbol of the status quo, while in reality we are at the forefront of innovation .” According to Thea de Vries , manager marketing communications at the PoR.
Thea decided to replace the solid image of the PoR with a new philosophy: Rotterdam, the groundbreaking port. With this new image, the PoR wants to make it clear that it is tackling challenges together with its target group, with the aim of improving the entire transport chain. And that last point is of course interesting for the target group.
But how do you get a message across to a target group that is not directly within your reach? The PoR's latvia phone number list direct sphere of influence extends to the companies in the Port of Rotterdam. The international customer, on the other hand, lies outside its sphere of influence. Moreover: who is the international customer? This target group is so incredibly large that it is impossible to focus on one specific segment.
Influence
Co-creation with experts
Thea had a bold idea and gave the Wheel of Content a good swing. She would never be able to directly convey the groundbreaking ideas of the Port of Rotterdam to the international customer, but by working together with the companies in the port, this is possible! These companies do have a segment to focus on and form the connecting link between the PoR and the international customer to convey the groundbreaking message.
The PoR then set up the online platform Change Your Perspective , which functions as a kind of shopping mall , in which companies as experts have their own shop with their own display window. Every company in the port of Rotterdam is given the opportunity to share relevant content in the form of columns, showcases and insights.
What exactly is the role of the PoR in this co-creation story? As landlord of the shopping mall, the PoR does not contribute anything to the platform in terms of content, but it does support the companies in establishing their own identity.
Corporate Brand PoR
The result: a competitive edge
Has PoR succeeded in its co-creation approach? Given the short existence of the initiative, it is too early to say whether it will generate new customers. However, there are signs that PoR has a head start on the competition by communicating about innovation. For example, PoR recently posted a video online about an innovative cooling concept for a supermarket chain, with which transporters can save time and costs. This aroused the interest of other transporters, who are now also discussing such a concept. In this way, PoR's innovative image is spreading, which in the long term generates new customers.
In the four months that the platform has existed, this way of sharing news has already resulted in more than 13,000 visits, with an increasing trend in the number of returning visitors. Although the PoR itself only follows 29 accounts on Twitter, it has a reach of more than 2,300 interested parties. In short: the Port of Rotterdam still has a long way to go, but is definitely on the right track when it comes to building an innovative image, which will ultimately lead to new customers.
Greetz
With the Wheel of Content turning, it is increasingly the target group itself that creates content. The same movement can also be seen at the level of the product: the classic dividing line between producer and customer is becoming increasingly blurred, because the customer can increasingly easily co-create her own product through online technologies.
Greetz is a shining example of this: its goal is to help customers convey an experience or emotion in the form of a card. It is precisely for this reason that the mobile platform has become increasingly important to Greetz: “You always have your mobile with you. When you have that 'oh **** moment' when you forget someone's birthday, you can act on it immediately.” However, there is one thing that Greetz cannot do itself: create the experience. After all, an experience is authentic and personal, and cannot be imitated by third parties.
Create your own maps on your smartphone
No longer does the customer have to struggle for ten minutes in front of the card rack to find a suitable card that matches the message they want to convey: Greetz supports the customer in designing the card themselves. To this end, they offer various features with the help of their mobile app :
Greetz Mobile
Using Soundz you can record an audio file and add it to the map.
You can also choose to integrate your location into the map, using Google Maps.
You can add a handwritten message to the card.
This way you can send an experience exactly as she feels it at that moment, whenever you want and wherever you are.
The result: more than 500,000 tickets sold
In the meantime, more than 500,000 cards have been purchased via the Greetz app, which covers approximately 20% of the total turnover. Niek Veendrick , CCO of Greetz, says that more and more customers are coming in via the mobile platform and that these customers are taking an increasingly active attitude.
However, there is still a lot to be gained in terms of the co-creation process. For example, Greetz expected that mobile users would use their own photos to design cards. However, the opposite turned out to be true: where the ratio on the web is 70/30 in favor of standard templates, on mobile it is as much as 86/14. There is no clear explanation for this (yet), but Niek suspects that customers still choose to search for a suitable photo on the desktop. After all, mobile photos are not always of good quality and are also difficult to assess from a small screen.
What we can learn from this
By making smart use of co-creation, you can offer products that meet the needs of the individual customer (Greetz), and you can help create and distribute content that attracts new customers (Deli XL, Port of Rotterdam). So dare to give the content wheel a spin, or give your customer a role in the creation of your product. You might just go home with the jackpot!
The Port of Rotterdam (PoR) is the largest port in Europe, but for how long will it remain this way? Danger lurks, because what exactly makes foreign companies choose to transport their freight via the Port of Rotterdam? Every port has a certain character. For example, competitor Antwerp is described as friendly and collaborative and Hamburg as safe and reliable. Rotterdam, on the other hand, lacks character: “ The PoR has traditionally been a symbol of the status quo, while in reality we are at the forefront of innovation .” According to Thea de Vries , manager marketing communications at the PoR.
Thea decided to replace the solid image of the PoR with a new philosophy: Rotterdam, the groundbreaking port. With this new image, the PoR wants to make it clear that it is tackling challenges together with its target group, with the aim of improving the entire transport chain. And that last point is of course interesting for the target group.
But how do you get a message across to a target group that is not directly within your reach? The PoR's latvia phone number list direct sphere of influence extends to the companies in the Port of Rotterdam. The international customer, on the other hand, lies outside its sphere of influence. Moreover: who is the international customer? This target group is so incredibly large that it is impossible to focus on one specific segment.
Influence
Co-creation with experts
Thea had a bold idea and gave the Wheel of Content a good swing. She would never be able to directly convey the groundbreaking ideas of the Port of Rotterdam to the international customer, but by working together with the companies in the port, this is possible! These companies do have a segment to focus on and form the connecting link between the PoR and the international customer to convey the groundbreaking message.
The PoR then set up the online platform Change Your Perspective , which functions as a kind of shopping mall , in which companies as experts have their own shop with their own display window. Every company in the port of Rotterdam is given the opportunity to share relevant content in the form of columns, showcases and insights.
What exactly is the role of the PoR in this co-creation story? As landlord of the shopping mall, the PoR does not contribute anything to the platform in terms of content, but it does support the companies in establishing their own identity.
Corporate Brand PoR
The result: a competitive edge
Has PoR succeeded in its co-creation approach? Given the short existence of the initiative, it is too early to say whether it will generate new customers. However, there are signs that PoR has a head start on the competition by communicating about innovation. For example, PoR recently posted a video online about an innovative cooling concept for a supermarket chain, with which transporters can save time and costs. This aroused the interest of other transporters, who are now also discussing such a concept. In this way, PoR's innovative image is spreading, which in the long term generates new customers.
In the four months that the platform has existed, this way of sharing news has already resulted in more than 13,000 visits, with an increasing trend in the number of returning visitors. Although the PoR itself only follows 29 accounts on Twitter, it has a reach of more than 2,300 interested parties. In short: the Port of Rotterdam still has a long way to go, but is definitely on the right track when it comes to building an innovative image, which will ultimately lead to new customers.
Greetz
With the Wheel of Content turning, it is increasingly the target group itself that creates content. The same movement can also be seen at the level of the product: the classic dividing line between producer and customer is becoming increasingly blurred, because the customer can increasingly easily co-create her own product through online technologies.
Greetz is a shining example of this: its goal is to help customers convey an experience or emotion in the form of a card. It is precisely for this reason that the mobile platform has become increasingly important to Greetz: “You always have your mobile with you. When you have that 'oh **** moment' when you forget someone's birthday, you can act on it immediately.” However, there is one thing that Greetz cannot do itself: create the experience. After all, an experience is authentic and personal, and cannot be imitated by third parties.
Create your own maps on your smartphone
No longer does the customer have to struggle for ten minutes in front of the card rack to find a suitable card that matches the message they want to convey: Greetz supports the customer in designing the card themselves. To this end, they offer various features with the help of their mobile app :
Greetz Mobile
Using Soundz you can record an audio file and add it to the map.
You can also choose to integrate your location into the map, using Google Maps.
You can add a handwritten message to the card.
This way you can send an experience exactly as she feels it at that moment, whenever you want and wherever you are.
The result: more than 500,000 tickets sold
In the meantime, more than 500,000 cards have been purchased via the Greetz app, which covers approximately 20% of the total turnover. Niek Veendrick , CCO of Greetz, says that more and more customers are coming in via the mobile platform and that these customers are taking an increasingly active attitude.
However, there is still a lot to be gained in terms of the co-creation process. For example, Greetz expected that mobile users would use their own photos to design cards. However, the opposite turned out to be true: where the ratio on the web is 70/30 in favor of standard templates, on mobile it is as much as 86/14. There is no clear explanation for this (yet), but Niek suspects that customers still choose to search for a suitable photo on the desktop. After all, mobile photos are not always of good quality and are also difficult to assess from a small screen.
What we can learn from this
By making smart use of co-creation, you can offer products that meet the needs of the individual customer (Greetz), and you can help create and distribute content that attracts new customers (Deli XL, Port of Rotterdam). So dare to give the content wheel a spin, or give your customer a role in the creation of your product. You might just go home with the jackpot!