Within the community, Tele2 set up a protected area
Posted: Sun May 25, 2025 7:13 am
Customers really appreciated that they were allowed to think along and state their wishes for the app in advance. After the concept development, the community gave a clear signal that they not only wanted to be involved in the design of the app, but also in testing the app before the launch. This gave Tele2 the opportunity to also process direct customer feedback in the test phase in the final version.
20130605 Tele2 Blog FW 2
Closed co-creation forumfor 55 community members who had registered as test subjects. During developmen latvia phone number list these members actively participated in testing to ensure that the app met the customer's needs as closely as possible.
For Tele2, a nice experiment in involving customers in the development of a service, resulting in a wealth of valuable information and feedback from the community. For example, community members indicated that the way in which the usage of the bundle was presented in the app was not clear. Where the usage was initially shown, the testers wanted to see how much they still had to spend within the relevant bundles. Instead of showing that 82% of the SMS bundle has been used, customers prefer to see that they still have 28 SMSs left. Very useful feedback that was immediately incorporated into the design.
Transparent communication
An important learning moment for Tele2 with the transparent communication around co-creation is that everything you say must be 100% correct. For example, in October it was communicated that the app was almost ready for the test phase. However, because there were more challenges than expected during the development of the app, more time was needed. This was not communicated to the testers of the app in time, which disappointed them.
20130605 Tele2 Blog FW 2
Closed co-creation forumfor 55 community members who had registered as test subjects. During developmen latvia phone number list these members actively participated in testing to ensure that the app met the customer's needs as closely as possible.
For Tele2, a nice experiment in involving customers in the development of a service, resulting in a wealth of valuable information and feedback from the community. For example, community members indicated that the way in which the usage of the bundle was presented in the app was not clear. Where the usage was initially shown, the testers wanted to see how much they still had to spend within the relevant bundles. Instead of showing that 82% of the SMS bundle has been used, customers prefer to see that they still have 28 SMSs left. Very useful feedback that was immediately incorporated into the design.
Transparent communication
An important learning moment for Tele2 with the transparent communication around co-creation is that everything you say must be 100% correct. For example, in October it was communicated that the app was almost ready for the test phase. However, because there were more challenges than expected during the development of the app, more time was needed. This was not communicated to the testers of the app in time, which disappointed them.