The result brand awareness
Posted: Sun May 25, 2025 7:12 am
Participating in the daily conversation is also seen by Deli XL as a serious part of the co-creation process. These conversations, which are initiated together with the target group, contain content that contributes to the reputation of Deli XL.
Social media conversations
The aim of the platform was to position Deli XL as an expert in the hospitality market. Has the co-creation strategy paid off? In terms of brand awareness, absolutely! The platform is now visited by more than 600 unique visitors every week, and there is a lot of conversation on Twitter, where Food Reporter already has more than 5,000 followers.
The platform also offers a fertile ground for new partnerships: Horeca Entree has already become a media partner latvia phone number list of Food Reporter and due to its large reach, more and more top chefs, trend watchers and other stakeholders want to participate in the co-creation process. In March, the success of Food Reporter was once again rewarded with the B2B Marketing Award 2013 .
Unfortunately, I can't express the ROI in dollar signs, but with an investment of just €2000 (the purchase of a website, two cameras and two microphones) it is clear that this co-creation investment is worth every penny.
Social media conversations
The aim of the platform was to position Deli XL as an expert in the hospitality market. Has the co-creation strategy paid off? In terms of brand awareness, absolutely! The platform is now visited by more than 600 unique visitors every week, and there is a lot of conversation on Twitter, where Food Reporter already has more than 5,000 followers.
The platform also offers a fertile ground for new partnerships: Horeca Entree has already become a media partner latvia phone number list of Food Reporter and due to its large reach, more and more top chefs, trend watchers and other stakeholders want to participate in the co-creation process. In March, the success of Food Reporter was once again rewarded with the B2B Marketing Award 2013 .
Unfortunately, I can't express the ROI in dollar signs, but with an investment of just €2000 (the purchase of a website, two cameras and two microphones) it is clear that this co-creation investment is worth every penny.