This mention will not be followed up by Sensire

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Bappy10
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Joined: Sat Dec 21, 2024 5:27 am

This mention will not be followed up by Sensire

Post by Bappy10 »

Most VVT institutions know how to find their way to Facebook: over 62 percent of the institutions are present on this medium. A number of institutions know how to create interactivity with the fans. Florence from The Hague has a lively Facebook page. With self-made campaigns they try to respond to what is going on among the fans. For example, they respond nicely to the bad weather in May with a rainbow umbrella from the care institution. The result is a large number of likes and reactions from the fans, with Florence responding immediately to negative reactions.

Comments VVT settings on Facebook
The number of responses from the VVT ​​institutions examined on Facebook.


On the other hand, the monitor also shows that a large number of institutions still do not conduct sufficient dialogue with their target group on Facebook. This is mainly because they themselves post little to no relevant content. Below is an example of a VVT institution that posts content on Facebook, but which results in little interaction. In order to stimulate interaction, it is important that content is tailored to the institution's target groups. Fans want to see relevant and interesting content that is tailored to them. latvia phone number list News reports and external links should therefore be provided with the sender's own relevant content. In this way, the content is tailored to the institution's target groups. For whom is the Alzheimer's disease knowledge test intended in this example? And why would this link be interesting for me as a fan?

Little interaction on these posts.
Little interaction on these posts.

Twitter
Key results for Twitter:

Attendance: 51.9%
Average number of followers: 292 followers
Average number of followings: 112 accounts
Average number of tweets sent: 58
Sends client-focused tweets: 3%
Average number of mentions received: 57 mentions
Average number of mentions and retweets sent: 23 mentions and retweets
On Twitter we see that VVT institutions mainly use the channel to send information, while Twitter is a social media channel where dialogue takes place. In the figures above, this is mainly visible in the large difference in followers and the number of accounts that the institutions themselves follow. On average, a VVT institution has 292 followers on Twitter, but follows an average of 112 Twitter accounts itself.

Example of an account that follows few other accounts and uses the medium purely to broadcast.
An account that follows few other accounts and uses the medium purely to broadcast.

In addition, the average number of mentions and retweets (interaction tweets) sent by the institutions is much lower than the number of mentions they receive from other Twitter users.


It is a missed opportunity that mentions from other Twitter users are not responded to enough. By responding adequately to mentions, an urgent question from an employee can be answered or an angry complaint from a client can be resolved. These questions and complaints are visible to everyone. If you as an institution do not respond to these expressions, this is a risk to your image as an employer or healthcare institution. Someone with a question or complaint wants to be heard. By starting a conversation, someone already feels helped. Below is an example of a Twitter user who addresses a VVT institution, but does not receive a response to her question.

But it can also be different as the following examples show. An employee approaches her employer Laurens via a mention that she was not informed about the fact that she had won. The healthcare institution indicates that they do not know where it went wrong, but that they will look into it for her. The last tweet clearly shows a satisfied employee who has been heard and is being helped.

In the other example, healthcare institution Vierstroom responds to a not entirely understandable tweet in which their organization name appears. Vierstroom takes this seriously and customer-friendly.

Image tweet Laurens
This employee is being helped via Twitter.

Image tweet Fourstream crutches

YouTube
The key results for YouTube:

Attendance: 37.7%
Average number of videos: 10.8 videos
Provides client-facing videos: 73.5%
Average number of views: 6,032 views
Average number of responses received: 0.2 response
YouTube is not a channel where institutions interact with their target group. This is clearly visible from the average number of reactions. Most VVT institutions use YouTube to provide an image of their organization. With the help of videos, they create an image of what it is like to live at a VVT institution or what activities a certain function consists of.
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