There is also the challenge of interaction
Posted: Sun May 25, 2025 6:33 am
The low threshold of social media may make them the number 1 used communication channel, but this low threshold is also the biggest challenge. The supply of content is large and refreshes rapidly. You must therefore be distinctively present to make an impact, because followers are not waiting for the 'Unique Selling Points' and product invitations that you have defined.
Your target audience may be at the bottom of the social media user pyramid. Much of the content is created by competitors and consultants. These are also the first to respond to your posts, while you want interaction with the target market.
The approach
Where do we start? The answer is simple and goes back to the definition of B2B content marketing mentioned earlier: sharing knowledge, skills and experience. This does not just fall out of the sky and sharing is not a matter of writing it down. That is where the starting points are:
Knowledge development: The web is indispensable when developing knowledge, keeping up with the market, following trends and developments. This phase in the content marketing process is therefore a golden opportunity to seek interaction via social media. Share relevant trends, news and blogs via the social media you use. Respond to trends that others signal and seek interaction. You will not only share relevant knowledge with your target group, but you will also come across new sources of knowledge and insights.
Knowledge sharing: In order to facilitate knowledge sharing, choices are necessary regarding the content latvia phone number list formats to be used. For example, you can think of a white paper, webinar or research report that is relevant to the target market. However, producing such a substantive piece of content can be time-consuming and expensive. Because the return lies in the sharing factor, it is therefore interesting to reuse the knowledge in all kinds of subforms. For example, various blogs, a webinar and an article can be produced around a market research in addition to a report. All this content is again excellent fuel for feeding your social media channels.
Social Media within B2B Content Marketing
Social Media within B2B Content Marketing
The practice
However, practice is stubborn and time is scarce. To get started and prevent social media from ending up as an obligation in the communications department, here are 4 practical tips:
Involve the 'gurus' from your organization in the social media and content marketing activities. They have the knowledge, the network and keep up to date in their field.
Make choices in the social media channels. It is better to use 1 or 2 suitable channels where your target group is present and use them well than all channels a little.
Ensure that the 'gurus' involved know, embrace and use the chosen channels with a consistent tone of voice.
Create a content marketing plan and work on your content set based on that. For example, plan 4 whitepapers per year and seek interaction around that.
So social media is basically just like any other human interaction. Only if you are willing to invest in relationships with the right input and attention can you build relationships and network.
Your target audience may be at the bottom of the social media user pyramid. Much of the content is created by competitors and consultants. These are also the first to respond to your posts, while you want interaction with the target market.
The approach
Where do we start? The answer is simple and goes back to the definition of B2B content marketing mentioned earlier: sharing knowledge, skills and experience. This does not just fall out of the sky and sharing is not a matter of writing it down. That is where the starting points are:
Knowledge development: The web is indispensable when developing knowledge, keeping up with the market, following trends and developments. This phase in the content marketing process is therefore a golden opportunity to seek interaction via social media. Share relevant trends, news and blogs via the social media you use. Respond to trends that others signal and seek interaction. You will not only share relevant knowledge with your target group, but you will also come across new sources of knowledge and insights.
Knowledge sharing: In order to facilitate knowledge sharing, choices are necessary regarding the content latvia phone number list formats to be used. For example, you can think of a white paper, webinar or research report that is relevant to the target market. However, producing such a substantive piece of content can be time-consuming and expensive. Because the return lies in the sharing factor, it is therefore interesting to reuse the knowledge in all kinds of subforms. For example, various blogs, a webinar and an article can be produced around a market research in addition to a report. All this content is again excellent fuel for feeding your social media channels.
Social Media within B2B Content Marketing
Social Media within B2B Content Marketing
The practice
However, practice is stubborn and time is scarce. To get started and prevent social media from ending up as an obligation in the communications department, here are 4 practical tips:
Involve the 'gurus' from your organization in the social media and content marketing activities. They have the knowledge, the network and keep up to date in their field.
Make choices in the social media channels. It is better to use 1 or 2 suitable channels where your target group is present and use them well than all channels a little.
Ensure that the 'gurus' involved know, embrace and use the chosen channels with a consistent tone of voice.
Create a content marketing plan and work on your content set based on that. For example, plan 4 whitepapers per year and seek interaction around that.
So social media is basically just like any other human interaction. Only if you are willing to invest in relationships with the right input and attention can you build relationships and network.