Shopping aisle
When you think of travel, you naturally think of 'journey'. When you translate 'journey', you think of travelling. So it is quite possible that you, as a traveller, also colour the customer journey in this way. What actually changes in the "E-area" of the customer journey when the customer travels ?
Favorite route
Two startups presented themselves with an app and a website that offered answers to this specific question. The app Favoroute (in beta) enables travelers to 'socialize' travel information not only in the run-up to, but especially during their trip. This can create a virtual customized travel guide/logbook, from which friends can view and use content.
Facebook Marketer
It's been about a year and a half since I consciously decided as a marketer to focus almost entirely on latvia phone number list Facebook marketing. On the one hand to escape the growing herd of 'Social Media Gurus', on the other hand because I believe that specialists are the future. Not everyone around me could really form a good picture of that at the time. "Are you on Facebook all day or something?" was a question I was regularly asked. However, on average I am not on Facebook for more than 2 hours per working day, so no, that picture is not correct. But that Facebook marketing is big became clear last Tuesday during the Facebook Marketing Congress .
The day was heralded with a nice video with the latest Facebook statistics. The tone was set immediately; Facebook is huge and will remain so for a while!
Experience & storytelling marketing
rohit2_overThe motto 'Save the best for last' did not apply because the first speaker to take the stage was Rohit Bharghava . The author of the book Likeonomics and an international thought leader in the field of social media marketing . Rohit emphasized that successful social media marketing is about creating experiences. While many of us mainly create bubbles. Nice but quickly gone. The cause is our focus on numbers (also within engagement) which makes us look too much for short-term ROI. While our focus should be on storytelling as a driver of success. Social marketing is about conversations & ambassadors who are intrinsically connected through stories. Not about brands that pretend to be buddies.
A successful example was the pearl necklace of Jackie Kennedy, the wife of John F. Kennedy. Jackie often wore a necklace of fake pearls that was auctioned by Sotherbys in 1996 for no less than $211,500. The real value was only a fraction of this amount; around $500-700. However, the highest bidder was not a collector or secret admirer but the American businesswoman Lynda Resnick. She bought the pearl necklace from Jackie with the brilliant idea to make replicas of it, complete with a certificate to guarantee the authenticity of the product. In total, no less than 130,000 copies were sold at $200 each! The success ($26 million turnover) was of course entirely due to the special story surrounding the product.