Infographic Day series is about different types of online fans and how you can best communicate with them.
Organization ReachLocal developed the infographic below in which they distinguish 7 types of social media fans. For each type they give tips on how you as an organization or brand can best communicate with them.
1. The quiet follower
A social media user who is not a customer of your company. He or she follows your brand on Facebook or Twitter, for example, to stay informed. They do not say or communicate much. As an organization or brand, you can attract their attention by means of strong and creative calls-to-action. But also by using polls, visualizations and videos. By using visual content in particular, you stimulate interaction.
2. The casual liker
These fans like and retweet messages occasionally. They follow brands because latvia phone number list they enjoy the various content that organizations publish online. By sharing, they want to show their friends that they are fans of the brand. To get more out of these users, you can ask them to share the content with calls to action on Facebook, for example. According to the makers of the infographic, by asking this, you convert the casual liker into a 'vocal advocate' for your brand and they spread your message among their friends. Because 70 percent of consumers trust a brand or product because of the recommendations of their friends.
3. The deal seeker
These fans follow organizations and brands online to gain access to exclusive offers, discounts and promotions. And on social media, there are many users who expect brands to give them access to promotions after liking a brand on Facebook. As an organization, make sure you meet this need and give this type of fan a reason to continue following your brand.