The research has shown that social media can indeed be used to generate leads in the B2B market. I will explain how this can be done, using a few tips and practical tools.
Tips & practical tools
An organization must want to share information that meets the needs of its target group. In addition, followers must be triggered, convert and share content within their network.
Provide followers with information that offers added value and that is in line with what your organization stands for and the industry in which your company operates. As the research has shown, commercial messages are often less effective. But how do you ensure that your information offers added value?
Conversion and call-to-action
First of all, it is important to build conversion points into the website, which require the visitor to leave personal data before the whitepaper or blog can be read. Keep this accessible. Below is such a conversion point.
For further online distribution, you can incorporate call-to-action buttons, which make it easy to share a message via the latvia phone number list various social media channels.
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Correct tone of voice
Ensure the right 'tone of voice'. The research shows that commercial messages are less effective than content without (direct) commercial message. Messages may of course contain conversion points, but be subtle.