Know what's going on
The priority is always to offer added value. The information that is placed must be useful and relevant to the target group. So make sure to do sufficient research into the field in order to inform the target group as well as possible.
Broaden your horizons
B2B social media activities are often undertaken via LinkedIn and Twitter. This is because many people assume that the business target group is mainly active here. The research shows that this is an incorrect assumption. Business use of social media is not limited to LinkedIn and Twitter, Facebook is also used for business. So make sure there is also relevant content here.
Slideshare is also an interesting platform for this. Do you ever give presentations? Share them on Slideshare.latvia phone number list This information is highly valued by the target group and ensures a strengthened image.
As previously described, video content is very popular with business users. Formulate objectives to determine what you want to achieve with communication and keep the message short and powerful. A good example is the 60-second video from AFAS Software. Proper use of video offers simplicity, while still being able to communicate a clear message.
Monitoring
Monitor not only your own social media activities but also those of your competitors and industry-related information. Use a social media dashboard to filter the information that is interesting for your company. Hook into messages on the various social media channels when it comes to, for example, questions or complaints about your competitors. Below is a nice example of how a company can hook into tweets.
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Effectiveness of messages
Ask yourself at what time of day your target group is active on social media. This is easy to measure by testing at what time of day and on what days messages receive the most reactions. For Facebook, use an edgeranking (algorithm Facebook) checker that can show exactly at what time of day you should send your message out into the world.
I can hear you thinking: 'nice, all these tips, but how do I ultimately generate leads with this?'. Offering relevance and added value works well with every target group. Lead the target group to the website with this and ensure that leads, before they can download or read content, leave personal data.