A must have LinkedIn guide
Posted: Sun May 25, 2025 6:27 am
profiles are concerned, most Dutch people will know LinkedIn. The business network is an absolute leader in terms of use as a 'CV database'. But LinkedIn can do so much more! And the book 'LinkedIn Marketing in 60 minutes' also shows that.
In the Netherlands we now count 4 million LinkedIn profiles, and with a working population of 7.4 million Dutch people, every marketer understands that there is something to be gained here. My quote of LinkedIn as a 'CV database' is of course far latvia phone number list too simplistic and (mea culpa) even disrespectful. 'Linkedin Marketing in 60 minutes' is a useful and handy guide, without a doubt. Fun to read and complete because of the topics discussed. The guide is a must have for the marketer who is still searching for the possibilities of LinkedIn marketing. And there will be quite a few, I estimate.
The handy guide quickly provides a lot of information about the why and what of LinkedIn marketing. The aim of the book is to explain the possibilities of LinkedIn marketing and provide a brief explanation. Nothing more and nothing less. And the guide has succeeded in doing so. Do not expect detailed instructions on the how-level. They are not included. The reader will have to look at the application on LinkedIn themselves. And rightly so, because that is where you will learn the most.
'Linkedin Marketing is 60 minutes' is largely based on the division of owned , paid and earned media . A clear structure that can also be found in the guide. Also a nice framework for me to share some topics from the guide with you.
Owned media
Of course, 'Linkedin marketing in 60 minutes' mentions the importance of the strategic approach. Every marketer should know by now that LinkedIn marketing is also part of the bigger picture. It is good to mention that here. LinkedIn marketing does not stand alone either.
In the Netherlands we now count 4 million LinkedIn profiles, and with a working population of 7.4 million Dutch people, every marketer understands that there is something to be gained here. My quote of LinkedIn as a 'CV database' is of course far latvia phone number list too simplistic and (mea culpa) even disrespectful. 'Linkedin Marketing in 60 minutes' is a useful and handy guide, without a doubt. Fun to read and complete because of the topics discussed. The guide is a must have for the marketer who is still searching for the possibilities of LinkedIn marketing. And there will be quite a few, I estimate.
The handy guide quickly provides a lot of information about the why and what of LinkedIn marketing. The aim of the book is to explain the possibilities of LinkedIn marketing and provide a brief explanation. Nothing more and nothing less. And the guide has succeeded in doing so. Do not expect detailed instructions on the how-level. They are not included. The reader will have to look at the application on LinkedIn themselves. And rightly so, because that is where you will learn the most.
'Linkedin Marketing is 60 minutes' is largely based on the division of owned , paid and earned media . A clear structure that can also be found in the guide. Also a nice framework for me to share some topics from the guide with you.
Owned media
Of course, 'Linkedin marketing in 60 minutes' mentions the importance of the strategic approach. Every marketer should know by now that LinkedIn marketing is also part of the bigger picture. It is good to mention that here. LinkedIn marketing does not stand alone either.