Every conversation should start with a personal opening.
Posted: Sun May 25, 2025 6:26 am
A negative message is like a fire for a company, the company will have to try to put out these fires. They try to do this by turning messages with a negative sentiment into a message with a more positive sentiment. A message with a positive sentiment can lead to ambassadors, people who share positive experiences about the company in question with their friends. The insurance industry and the telecom industry score best on this point. The insurance industry succeeds in turning a message with a negative sentiment into a message with a more positive sentiment in 58% of the cases. The telecom industry even succeeds in this in 68% of the cases. In this point too, it appears that the telecom industry has an advantage over the other industries studied.
It is not easy for every company to turn a negative message into a more positive message. Above you latvia phone number list can see that not every company is equally good at this.
Think of it as a kind of telephone conversation, when someone calls you it is also obvious to answer with a personal greeting. This ensures that your conversation gets a much more personal touch. The customer will then feel at ease and also gets the feeling that he is really being listened to. This contributes to the customer getting a more positive sentiment towards the company.
A response from the company to the consumer that starts with, for example, 'Dear Lex' ends in 37% of the cases with a positive sentiment. In conversations where no personal opening from the company is used, but where the conversation starts immediately, that percentage is 15%. A personal opening certainly contributes to turning messages with a negative sentiment into messages with a more positive sentiment.
It is not easy for every company to turn a negative message into a more positive message. Above you latvia phone number list can see that not every company is equally good at this.
Think of it as a kind of telephone conversation, when someone calls you it is also obvious to answer with a personal greeting. This ensures that your conversation gets a much more personal touch. The customer will then feel at ease and also gets the feeling that he is really being listened to. This contributes to the customer getting a more positive sentiment towards the company.
A response from the company to the consumer that starts with, for example, 'Dear Lex' ends in 37% of the cases with a positive sentiment. In conversations where no personal opening from the company is used, but where the conversation starts immediately, that percentage is 15%. A personal opening certainly contributes to turning messages with a negative sentiment into messages with a more positive sentiment.