Every year, the silent battle between fathers and mothers: who gets the most beautiful drawing? Who gets the biggest bunch of flowers? While some people write off Mother's and Father's Day as a commercial stunt - in the same league as Valentine's Day - others do their utmost to give their father or mother the most beautiful day of the year. Who was the most popular this year? In other words, should stores and advertisers better target their father or mother in 2014?
More about mom
Clipit collected data for both holidays over the same period for a month. For Mother's Day this was latvia phone number list from April 10 to May 14, for Father's Day from May 14 to June 18. In total, almost 295,339 messages appeared about Mother's Day and Father's Day. If you compare the two days with each other, you see that mothers are considerably ahead: 188,606 messages about Mother's Day compared to 106,733 messages for Father's Day.
If we put a price tag on it, it turns out that mom also brings in more PR value. The total PR value of the messages about 'Mother's Day' was almost €8,894,998, while fathers brought in less than €5,402,111 in messages.
Mother's Day vs Father's Day
Happy mom or sad dad?
However, the number of messages alone does not determine a clear winner. We also look at the sentiment. Almost half of the messages (49%) about Mother's Day are positive or very positive. Dads follow closely with 45% of (very) positive messages. There is also only a small difference in the negative messages: 6% is negative about Mother's Day and 8% is negative about Father's Day.
Sentiment Father's Day Mother's Day