Of course it is also effective to respond to current events on Facebook, consumers are sensitive to this. A shopping centre that understands the needs of its customers well is Westfield London . For example, they posted the message below on Easter Sunday and received an explosive increase in likes, reactions and shares.
Westfield London 1
2. Photos
Photos are associated with sweets, desserts, ice creams in the food pyramid. Your fans like to look latvia phone number list at photos in their news feed on Facebook. Everyone knows the expression: “a picture is worth a thousand words”. But why do we still read so many texts and see so few images? Time to change that!
Aim to support texts with images. With images (about 20% of your content) your reach in Facebook is higher, because you have more dynamic content and Facebook is sensitive to this. In addition, your message comes across better, because images immediately attract the attention of readers. Visitors read by scanning and are increasingly less willing to read texts (accurately).
For example, place photos of products, events, promotions, experiences, etc. Show with images who you are and what you stand for as a shopping area. In short: give a look behind the scenes. And focus in particular on the interaction with the consumer. The following three messages from Leeuwarden city , Entre Deux and Westfield London are good examples of this: