The problems of the retail sector are enormous. It is expected that no less than 30% of retail premises will become vacant in the coming years. That is why shops and the physical shopping areas to which they belong are working hard with marketing communication to keep their shopping area attractive.
Social media content for shopping areas
The use of social media as part of the marketing communication strategy is indispensable here. But what kind of content is actually suitable for the social media of shopping areas?
This is a frequently asked question by city marketers and managers of shopping areas. Because a physical shopping area consists of chains, franchisees, independent entrepreneurs and the owner of the shopping area (the buildings). All these parties have their own interests, but collective interests also apply. This makes it quite complex to determine the right content. This article is therefore intended for all these parties involved to help them bind their customers, using Facebook content.
Wheel of five
The most important thing is to first create a good content strategy for your shopping area latvia phone number list so that you can work purposefully. Part of this is determining which types of content are relevant for your shopping area and how you can shape this. This is exactly what this article is about. As a starting point, I use the Facebook disk of five by Erwin Meester. This consists of a five-part content division:
Text (20%)
Photos (30%)
Advertisements (10%)
Left (20%)
Videos (20%)
1. Text
For Facebook, text is the meat and fish of the meal. This allows us to state that text has an important function. Facebook therefore places text high in the news overview of your fans. What kind of text is interesting for shopping centres? Think of information that is relevant to people who go shopping in your area, but also information that they cannot or cannot get elsewhere as quickly.
The customer must have a reason to stay involved with your page. Good content concerns for example: changed opening hours, information about promotions and events, new stores and special offers. A good example of relevant content concerns the following message from Entre Deux regarding a change in its opening hours: